Selling with insights in a digital world

The way in which B2B companies are buying changes dramatically right now:

  • 4 people are now involved in the average B2B buying decision
  • 2/3 of the typical buying process is now done before reaching out to a supplier
  • 75 % of B2B buyers now use social media to be more informed on vendors
  • 90 % of decision makers now say they never respond to cold outreach.

Most companies are underestimating the importance of adapting its sales approach and underlying operating model to match the professionalization and digitization of almost any B2B procurement processes. The consequence is that important sales opportunities are missed, win-rates are suffering, and revenue targets are not being met.

On this event, Implement Consulting Group and Digital Works will share experiences, insights and examples on how top management secures its revenue growth in the future by a fundamental change in the way they sell.


  • 7.30 Breakfast and networking
  • 8.00  Selling with Insights – Building blocks and implementation with impact by Thomas Børve
  • 8.55 Short break and networking
  • 9.10 How to succeed with Social Selling by Nicolai Hæggelin
  • 10.05 Q&A
  • 10.15 Thank you for participating.

About the speakers:

Thomas Børve is a Senior Partner at Implement Consulting Group and has been supporting organizations driving organic growth and designing global transformations since 2005.

Nicolai Hæggelin has since 1998 worked professionally with digital media. Nicolai is the author of 6 LinkedIn books and the owner of Digital Works.

Practical information

Place: Restaurant Address, Tuborg Havnepark 15, 2900 Hellerup.

Date: May 10, 2017.

Important: This invitation is personal.