When planning LinkedIn campaigns, it’s easy to fall back on the same formats: single image ads, videos or carousels. But sometimes, you need to angle the message differently, because behind every “target group” are real people. That’s where Thought Leader ads can come into play. This ad format allows companies to promote organic posts from people on LinkedIn. Not just...Read More

Many companies invest in AI tools expecting a big boost in productivity. But often, that boost doesn’t happen. Why? Because technology alone doesn’t change how people work, surprise – people do. To truly benefit from AI, businesses must focus on the humans using it. A human-first approach helps employees feel comfortable, motivated, and confident using AI in their daily work....Read More