The way we search for information is changing quickly. Instead of only searching on Google, more people are asking LLMs like ChatGPT, Claude and Copilot questions directly. For companies, this means that being visible in traditional search is no longer the whole picture. Visibility in AI-generated answers is becoming increasingly relevant too. And LinkedIn could have an interesting role to...Read More

LinkedIn is changing how conversations appear in the feed, with one clear goal: to get people involved in more relevant and meaningful discussions. For companies and users, this is worth paying attention to because comments could play an even bigger role in how content gets visibility on LinkedIn.Read More