By

Charlotte Østergaard Steentoft
06
Jun

The Director’s Guide to LinkedIn

What are the most important things to have in mind when using LinkedIn? Where in the company should you implement LinkedIn? And why can’t we just look the other way anymore? In this article, we will guide you, as a leader, through LinkedIn.
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29
Mar

Quick help: LinkedIn direct links

Most of us know the feeling – we are searching for some specific functions on LinkedIn. We know that they exist, but do not know where to find them. Here we give you a list with the links that lead you directly to many of the important functions.
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07
Dec

The value of active colleagues on social media

Everyone is talking about it right now; ‘Employee Advocacy.’ But what is it really? Why should we spend energy on it? And what is the value? You’ll get the answers in this article.
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09
Nov

6 tips for content amplification

Amplifying the content is, as we say, half the work. Unfortunately, it is rare that one’s content gets shared by itself, and even rarer that it is spread to our desired audience.
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17
Aug

Here’s why your employees should use LinkedIn actively

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.
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05
Aug

How to measure your Social Selling efforts

Social selling is happening now – and it’s not without good reason. Research shows that 57 % of those employed at companies that engage with social media achieve more qualified leads.
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05
Aug

Social Selling Index on LinkedIn

Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.
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22
May

New Analytics for LinkedIn Posts

Are you publishing long-form posts on LinkedIn by using the function ‘Publish a Posts’? In this case, there is now good news for you – and have you not yet tried out this great function then maybe this new feature will encourage you to do so. 
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24
Nov

6 LinkedIn tricks you might not know

Most of us make use of LinkedIn several times a week, and many would thereby call themselves ”super users” of LinkedIn. But, do you know these tricks?  Before we begin, I want to point out that the majority of these so-called tricks follow the assumption that you have LinkedIn Contacts. Contacts have already been rolled out on most profiles. However,...
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31
Jul

New LinkedIn feature: Direct Sponsored Content

If you have worked with LinkedIn’s Sponsored Updates, you have undoubtedly missed this function; a new ad initiative from LinkedIn, called Direct Sponsored Content.
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