LinkedIn has provided some advice on how to make the most of its new vertical video feed, only available from the app for now. In its effort to lean into the Instagram and TikTok content trend, via short form clips that grab attention, LinkedIn has recently launched this format in its app.
We are a bit skeptical about this format in a LinkedIn context, even though at Digital Works we are very much in favour of using video content, both personal and company page videos. According to LinkedIn, video views increased six times every quarter, while total video views in the app are up to 36% annually.
Probably in search to attract younger users, it makes sense that it should also experiment with an Instagram-like feed. But what kind of content will back it up?
We will provide you with a few tips if you decide to go with this format:
- Videos between 30 to 90 seconds perform best, according to LinkedIn
- Include a relevant description with your video
- Always include subtitles in your videos
- Allow comments to maximize engagement
Technical tips for short videos:
- It has to be recorded in full size (max 5GB)
- The phone should be placed in vertical mode (9:16/1080x1920pixels)
- Supported file type: MOV, MP4, MPEG, WMV etc.
Example:
Pros & cons
- Videos that offer standalone context work well
- Industry related content
- Clear audio, fast paced rhythm, captivating message
- Engaging message (powerful CTA: comment, share, engage)
- Don´t post too promotional content
- Don´t post videos without sound, bad video quality or no context
- Don´t post videos without a teaser text (description).
Good luck with your short video format production!