Video content is becoming more and more important on LinkedIn — and for good reason. People are watching 36% more video on the platform than they were just a year ago, and video posts get much more engagement than regular text or image posts.
Whether you’re promoting brand awareness or showcasing expertise, video offers unmatched potential to connect on a deeper, more human level.
Don’t worry if you’re not a video expert, these 7 practical tips will help you create videos that stand out, connect with your audience, and get results.
1. Make the first 6 seconds count
In a feed full of content, your video has just a few moments to capture attention. Use that window wisely. Start with a hook, a question, or a visually striking image. Avoid long intros that delay your message.
2. Choose your format and stick to one orientation only
Many LinkedIn users browse on their phones, so make your content easy to consume on mobile devices. Vertical (9:16) videos see a 24% higher CTR, while selfie-style recordings can increase engagement by up to 11%.
So, pick your frame — vertical or horizontal — and stick with it throughout the video. Switching formats mid-clip can confuse or frustrate viewers. Choose the orientation that best suits your message and platform, then remain consistent.
3. Invest in good audio & use a stable surface
Use external mics or quality headsets to eliminate background noise and ensure your message is clear. This feature will boost perceived video quality and viewer trust.
Also, whether you’re recording with a phone or camera, shaky visuals can distract. Use a tripod or prop your device on a stable surface to ensure a steady frame.
4. Use subtitles
Around 92% of mobile viewers watch videos with the sound off. Subtitles not only make your content accessible but also help ensure your message is understood even without audio. Tools like LinkedIn’s Canva integration make adding subtitles easier than ever.
5. Keep it short and impactful
Short-form video continues to dominate across platforms — and LinkedIn is no exception. Aim for 15–30 seconds long videos. For organic posts or deeper engagement, keep it under one minute. Many people often preview video lengths before watching, so respect their time.
6. Edit for engagement and be creative
Don’t upload raw footage without a second look. Simple editing — trimming unnecessary seconds, adjusting pace, or adding visuals — can make your video more engaging. Use user-friendly tools like iMovie or Canva to enhance your content quickly.
Also, be creative on LinkedIn. Audiences browse also outside working hours and are more likely to respond to content that feels human, relatable, and unexpected.
7. Pair text with video
Video isn’t always the best tool for complex information. Use powerful teasers to frame your message, add context, or highlight keywords. Together, strong copy and video form a powerful combination that increases impact and reach.
Video is becoming one of the most effective ways to connect with your audience. With smarter planning, consistent quality, and an experimental mindset, your video strategy can deliver meaningful results both for personal videos, organic reach or ads.
Source: LinkedIn, Social Media Today.