LinkedIn is testing a new feature allowing users to switch their feed to show updates exclusively from their first-degree connections. This move emphasizes the importance of networking and contact interaction on the platform.
A different approach to your feed customization
LinkedIn explains the initiative as part of their ongoing commitment to enhance user experience. The new tabs at the top of your feed are a test that allows you to filter content on your feed.
In this test, LinkedIn introduces two tabs:
- All: The default feed displaying a mix of content created by LinkedIn’s algorithm.
- My Network: A new tab exclusively showcasing updates from your connections, as well as from people and pages you follow.
Why focus on your connections?
Previous research by LinkedIn confirms that posts from contacts generate the highest engagement. Content shared by colleagues, both current and former, tends to resonate more deeply with members. By creating a feed dedicated to network updates, LinkedIn hopes to:
- Enhance in-network engagement
- Ensure that the most relevant content is seen
- Provide a personalized content experience different from algorithm-driven feeds
This feature reinforces the notion that organic, relationship-based content remains a key driver of interaction on professional networks.
Balancing algorithm vs manual control
While many platforms rely solely on algorithm-based feeds, LinkedIn’s new approach offers a balance. The default feed remains algorithmically curated, but the new “My Network” tab gives users the option to manually filter for content from their connections. This dual setup supports both personalized and broad content experiences.
What’s next for LinkedIn’s feed experiment?
This multi-feed test is scheduled to run for five weeks, during which LinkedIn will collect user feedback to determine the future of the “My Network” tab. The results could shape how professionals interact on the platform, potentially leading to a more engaged, personal and community-focused experience.
Source: LinkedIn, SocialMediaToday.