Go to your homepage on LinkedIn, and click ‘Start a post‘. You can choose between five different types of posts:
Link update: You can choose to share a link to an article from your website or any other article that you think will enrich your network.
Image update: You can choose to share a post that includes one or more images that you want your network to see. E.g., an image related to a conference or course.
Pdf update: You might be looking to hire a new employee and want your network to be aware of this.
Text update: You can choose to share an update consisting of text entirely. This is typically a good idea if your update does not need graphic support.
Video update: Video has gotten bigger and is now more valuable than ever before. This format receives greater engagement than any other format, and it can, therefore, be a good idea to experiment with it.
Why should your network pay attention to your post?
Be clear in wording, the picture, or video
Tag people or companies by making a @
Only tag people when it makes sense
Use hashtags by making a #
Remember only to use really relevant hashtags
You can maximum write 1,300 characters
Smartphone: Approximately 150 characters with space before viewers have to click ‘See more‘
Computer / Tablet: Approximately 200 characters with space before viewers have to click ‘See more‘.
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