Here’s why your employees should use LinkedIn actively

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.
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Social Selling Index on LinkedIn

Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.
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New Analytics for LinkedIn Posts

Are you publishing long-form posts on LinkedIn by using the function ‘Publish a Posts’? In this case, there is now good news for you – and have you not yet tried out this great function then maybe this new feature will encourage you to do so. 
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How to attach files to LinkedIn messages

Sending attachments in LinkedIn messages is no more complicated than it is in any other messaging system, but there are some important differences to be aware of. NB: This article is updated the 12th of june 2017. Start the same way you would with an ordinary LinkedIn message (go to “messaging” and choose the “compose a new message” icon). Type...
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6 LinkedIn tricks you might not know

Most of us make use of LinkedIn several times a week, and many would thereby call themselves ”super users” of LinkedIn. But, do you know these tricks?  Before we begin, I want to point out that the majority of these so-called tricks follow the assumption that you have LinkedIn Contacts. Contacts have already been rolled out on most profiles. However,...
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The challenges of Social Selling

Even though social selling might sound like a simple philosophy, it can be a bumpy road to success. Some sales people expect that marketing can ensure that social selling succeeds, which is a huge mistake. It is important to understand that the prerequisite for social selling is that you, as a commercial profile, build up and maintain your network yourself. Working...
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Social Selling with LinkedIn

Social Selling will be a relatively new concept for some, but it is a natural fusion between enrichment and the ability to commercialize. Commercialization is amongst others the ability to find the appropriate decision-makers in a company both in the first and second degree. This implies that the sender has built up trust and credibility within their network and groups,...
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New LinkedIn feature: Direct Sponsored Content

If you have worked with LinkedIn’s Sponsored Updates, you have undoubtedly missed this function; a new ad initiative from LinkedIn, called Direct Sponsored Content.
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The LinkedIn Blueprint for Success for your company

LinkedIn is the world’s largest professional network, with more than 277 million users, and counting. More than 3 million companies have established a Company Page, but what is key to consider when establishing a professional presence on LinkedIn for your company?
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LinkedIn plays a major role in your meetings

Today’s requirements for professional meetings in the B2B market are undergoing rapid development. The time that both a potential or existing client has is extremely limited. I plan for my meetings to last approximately 45 minutes (although 60 minutes is often set aside), but by the time we drink coffee and pleasantries are exchanged, time is nearly up. If I...
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