LinkedIn is the most obvious medium on which to find new customers, partners, and stakeholders. In this article, we give you 4 tips to track down relevant people and make connections with potential customers in an effective manner. UPDATE: This article was updated in February 2018 1. Create a persona It is a good idea to be aware of all...Read More
Whether your LinkedIn profile is for private use or job-related, it is important to know about the personal settings. In this article, we give you an overview of the most essential settings to be aware of when using LinkedIn. A little about ‘Privacy & Settings’ ‘Privacy & Settings’ has a great influence on your presence on LinkedIn and therefore it is...Read More
LinkedIn is an ideal tool to create relationships and keep contact with people you meet at conferences, meetings, events etc. In this article, we give you 10 tips for using LinkedIn before, during and after a live event. Before Update your LinkedIn profile Overall, it is essential that you ensure that your LinkedIn profile is updated before an event. Go...Read More
Recently, LinkedIn launched their new function ‘Conversion Tracking’ for Sponsored Content. We dove into the new tool and here we guide you through it with relevant insights and considerations.Read More
Although LinkedIn is not a visual social platform, such as, for example, Instagram and Pinterest, one should not underestimate the power of visual elements associated with the personal profile.Read More
Most of us know the feeling – we are searching for some specific functions on LinkedIn. We know that they exist, but do not know where to find them. Here we give you a list with the links that lead you directly to many of the important functions.Read More
Everyone is talking about it right now; ‘Employee Advocacy.’ But what is it really? Why should we spend energy on it? And what is the value? You’ll get the answers in this article.Read More
By now, most companies have established a Company Page on LinkedIn – but the platform evolves continuously, and it can be difficult to keep track of where action is most necessary. Therefore, we have summarized the four main elements on your LinkedIn Company Page that you should have a clear vision of, and which you should start optimizing as the first...Read More
We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.Read More
Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.Read More
