Category

Social Selling
18
Jun

Use your LinkedIn network to advance your career

Do you want to establish professional contacts, participate in your industry’s network or find your next job? In this article, you can learn how to actively make use of your LinkedIn network to create career opportunities. In addition to functioning as a digital CV highlighting your professional knowledge, LinkedIn is also a knowledge bank for the large amount of competences...
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27
Feb

Infographic: Why Social Selling is the key

Are you working with Social Selling? Or are you considering starting up a Social Selling programme in the sales division? Either way, it might be important to know what Social Selling can do for your organization.
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05
Dec

4 steps to generate more leads on LinkedIn

With the right approach, you can convert your connections into leads and position yourself in the consciousness of your connections. In this article, we give you 4 steps to convert your LinkedIn connections into qualified leads.
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07
Dec

The value of active colleagues on social media

Everyone is talking about it right now; ‘Employee Advocacy.’ But what is it really? Why should we spend energy on it? And what is the value? You’ll get the answers in this article.
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17
Aug

Here’s why your employees should use LinkedIn actively

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.
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05
Aug

How to measure your Social Selling efforts

Social selling is happening now – and it’s not without good reason. Research shows that 57 % of those employed at companies that engage with social media achieve more qualified leads.
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05
Aug

Social Selling Index on LinkedIn

Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.
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26
Jan

How to attach files to LinkedIn messages

Sending attachments in LinkedIn messages is no more complicated than it is in any other messaging system, but there are some important differences to be aware of. NB: This article is updated the 12th of june 2017. Start the same way you would with an ordinary LinkedIn message (go to “messaging” and choose the “compose a new message” icon). Type...
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19
Aug

The challenges of Social Selling

Even though social selling might sound like a simple philosophy, it can be a bumpy road to success. Some sales people expect that marketing can ensure that social selling succeeds, which is a huge mistake. It is important to understand that the prerequisite for social selling is that you, as a commercial profile, build up and maintain your network yourself. Working...
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12
Aug

Social Selling with LinkedIn

Social Selling will be a relatively new concept for some, but it is a natural fusion between enrichment and the ability to commercialize. Commercialization is amongst others the ability to find the appropriate decision-makers in a company both in the first and second degree. This implies that the sender has built up trust and credibility within their network and groups,...
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