Digital Works

This is how your AI generated content becomes more human

Nicolai Hæggelin — Mon, 15 Apr 2024 14:00:11 +0000

If you use artificial intelligence to contribute to content production, especially articles and SEO-optimized content, keep in mind that Google, for example, prioritizes high-quality content. Remember, if your AI-generated content is informative, engaging, and useful, then you’re on the right track. AI is a powerful tool that can enhance the quality of your content. However, […]

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LinkedIn introduces messaging for Company Pages

Digital Works — Wed, 22 Nov 2023 11:39:11 +0000

LinkedIn has just rolled out a new feature that allows members to send messages directly to Company Pages. This feature allows LinkedIn members to communicate directly with the page admins. This will facilitate inquiries about different aspects of your business, including products, services or job opportunities listed on the page. Considerations for sending messages for […]

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LinkedIn’s AI-powered writing tool for posts

Larisa Stangaciu — Tue, 26 Sep 2023 11:51:41 +0000

LinkedIn has launched an AI-powered writing tool to help you create a first draft for your post. The AI-powered writing tool will help you create a teaser for a post by transforming your ideas on a specific topic into a first draft. The more details you provide, the better your draft will be. LinkedIn will […]

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Social Selling in 2023: The right balance between automation and human interaction

Nicolai Hæggelin — Wed, 06 Sep 2023 08:30:41 +0000

With the rise of AI and automation, LinkedIn has also been hit by a tsunami of communication that can quickly become painful to look at or receive. “Is Social Selling still relevant in 2023?” is often a question I am asked by management, who continuously must prioritize which sales activities the organization should focus on. […]

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Two new changes to LinkedIn’s algorithm

Nicolai Hæggelin — Tue, 01 Aug 2023 11:06:14 +0000

LinkedIn has implemented changes to the algorithm recently, impacting the potential visibility of your posts. To boost your reach, it’s crucial to focus on sharing “knowledge and advice.” The “content sharing transformation” of LinkedIn has been remarkable in recent years. The company reported a substantial 42% year-over-year increase in content sharing from 2021 to 2023 […]

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No le tengas miedo al ChatGPT

Larisa Stangaciu — Fri, 28 Apr 2023 13:21:36 +0000

Durante los últimos meses, ChatGPT ha sido motivo de polémica y debate en todo el mundo. Muchos de los debates en las redes y en los medios de comunicación han sido, en mi opinión, oportunidades vs. el miedo a la novedad o simplemente desconocimiento. Me gustaría compartir mis reflexiones con vosotros. ChatGPT debe verse (en […]

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The Importance of Video Selling Today

Digital Works — Wed, 29 Mar 2023 09:08:45 +0000

There has been a massive shift in how we sell and buy; in many ways, we have gotten wiser in buying and selling. But what is the future bringing? The current economic uncertainty and difficulty connecting with buyers may challenge how we sell in the future. The sales process has become more complex. Sales reps […]

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The use of video on a B2B market

Digital Works — Mon, 13 Mar 2023 14:11:48 +0000

It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. Did you know that: 73% of B2B businesses say video positively impacts ROI […]

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Guide to creating a strong personal brand

Larisa Stangaciu — Tue, 28 Feb 2023 11:25:37 +0000

How to develop your brand strategy? To build a solid personal brand, you need a strong branding strategy to help you be an expert in your industry. A plan to grow your brand is essential; growth and success for your business also come with that. But how to create a solid personal brand? That won´t […]

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What is your LinkedIn strategy?

Digital Works — Fri, 16 Dec 2022 10:43:53 +0000

This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform. Manifest your strategy A study from Semrush shows that 40% of […]

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