AI is shifting the way people search, shop, and interact with brands. Traditional marketing and communication strategies that once relied heavily on search engines, keyword rankings, and static content are being disrupted by tools that provide fast, personalized, and context-driven answers.Read More

You may have refined your target audience and created eye-catching visuals, yet your LinkedIn campaign still fails to deliver. One of the most common reasons is that your teaser texts exceed LinkedIn’s character restrictions. Each ad format, from single-image posts to sponsored messages, has its own rules. Ignoring them can result in cut-off headlines, hidden calls-to-action, or even inefficient use...Read More

For years, hashtags have been a key part of many LinkedIn strategies. They were once seen as a “growth hack” to boost reach and attract new followers. But times have changed, and so has the role of hashtags – unfortunately, in our view at Digital Works.Read More

OpenAI has just launched ChatGPT Agent, a new feature that allows the AI not only to respond but also to carry out tasks independently on your behalf. If you’ve so far only used ChatGPT for asking questions or generating text, this is a major step forward for you as well: the Agent can now handle complex tasks for you.Read More

For years, LinkedIn has been an attractive channel for companies and professionals looking to build visibility, credibility, and network, without spending money on advertising. But as LinkedIn shifts its algorithm and intensifies its commercial ambitions, it has become significantly harder to achieve organic reach, whether you’re a company or an individual. Perhaps LinkedIn has taken an example from Meta’s playbook 😉 since...Read More