The LinkedIn algorithm is always changing and updating, and now LinkedIn has done it again. The changes are already visible, and they could have a real impact on how professionals, brands, and creators build visibility on the platform.Read More

When planning LinkedIn campaigns, it’s easy to fall back on the same formats: single image ads, videos or carousels. But sometimes, you need to angle the message differently, because behind every “target group” are real people. That’s where Thought Leader ads can come into play. This ad format allows companies to promote organic posts from people on LinkedIn. Not just...Read More

Many companies invest in AI tools expecting a big boost in productivity. But often, that boost doesn’t happen. Why? Because technology alone doesn’t change how people work, surprise – people do. To truly benefit from AI, businesses must focus on the humans using it. A human-first approach helps employees feel comfortable, motivated, and confident using AI in their daily work....Read More

AI is no longer just a futuristic concept; it’s a practical tool that helps businesses work smarter every day. One of the most powerful examples is custom GPTs inside ChatGPT, which allow companies to automate complex tasks.Read More

LinkedIn is changing its nature. What once was primarily a platform for CVs and job postings is evolving into a dynamic feed of knowledge, video, and inspiration. If you work in marketing, sales, leadership, or innovation, there is one content format in particular you won’t be able to ignore in 2026.Spoiler: it moves and it fills the entire screen.Read More