With the rise of AI and automation, LinkedIn has also been hit by a tsunami of communication that can quickly become painful to look at or receive.  “Is Social Selling still relevant in 2023?” is often a question I am asked by management, who continuously must prioritize which sales activities the organization should focus on.Read More

LinkedIn has implemented changes to the algorithm recently, impacting the potential visibility of your posts. To boost your reach, it’s crucial to focus on sharing “knowledge and advice.”Read More

There has been a massive shift in how we sell and buy; in many ways, we have gotten wiser in buying and selling. But what is the future bringing?  The current economic uncertainty and difficulty connecting with buyers may challenge how we sell in the future.  The sales process has become more complex. Sales reps who work remotely or no...Read More

It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. Read More

How to develop your brand strategy? To build a solid personal brand, you need a strong branding strategy to help you be an expert in your industry. A plan to grow your brand is essential; growth and success for your business also come with that.  But how to create a solid personal brand? That won´t happen overnight; if you stay...Read More