Having a SoMe-policy in your company is a good way to ensure that your employees know how to behave appropriately on the different SoMe channels. In this article, we present you with a guide on designing a SoMe-policy across your channels. What is a SoMe-policy? A SoMe-policy is a set of written guidelines on how an organization and its employees...Read More

Has Employee Advocacy not been a part of your organization’s strategy so far, then 2021 might be the year to start thinking about it. In this article, we have gathered nine tips on how to succeed with Employee Advocacy and ensure a successful startup of your Employee Advocacy strategy.Read More

You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...Read More

LinkedIn is not “just” a platform for your online resume but also a platform for personal branding. LinkedIn is where we make ourselves visible to our network, partners, customers and perhaps our future workplace(s). In this article, we describe what headhunters look for on LinkedIn and what elements you should remember on your personal profile.  Read More

Do you have experience with paid advertisement on LinkedIn? If yes, then you probably know that building the target audience is a key step. You might also know that building your target audience can be complicated and challenging. In this article, we present you with a practical guide on how to build the perfect target audience for your LinkedIn ads....Read More