LinkedIn has launched a new feature called Accelerate, which is an AI-powered tool able to automate the process of creating your ad campaigns.
Here’s an overview of how it works:
- AI builds your campaign: You provide a link to your product or service and some information about your company on LinkedIn. Accelerate then uses its new AI tech to analyse this info and recommend a complete campaign strategy, including who to target with your ads and what kind of creative content to use (images, videos, etc.).
- You’re still in control: Don’t worry, you’re not handing everything over to a robot. Accelerate gives you suggestions, but you can still adjust and make changes to the campaign before launching it.
- Improved efficiency and results (hopefully): LinkedIn says that Accelerate can help you create campaigns 15% faster and at a 52% lower cost than their traditional method. That’s a pretty significant improvement if it works!
Is it worth trying LinkedIn´s AI tool Accelerate?
- This is a big step towards making marketing on LinkedIn more accessible, especially for small businesses or those new to the platform.
- AI can handle a lot of the time-consuming work, freeing you up to focus on the bigger picture of your marketing strategy
- At Digital Works, we have not yet tested Accelerate, but when we do expect an article on this 😊
Remember!
- Accelerate is still pretty new, so it might not be perfect.
- You should still have a basic understanding of marketing concepts to get the most out of it.
It’s expected to be available to everyone in the coming months, so keep an eye on it!
Sources: LinkedIn & Social Media Today.