Content marketing is a trending subject these days. Unfortunately, the resources to get the job done is not infinite. So where should the focus be placed? Quantity or quality? In this article, we give our opinion on which strategy to choose.Read More

Active employees represent a golden way for the company to create meaningful marketing. In this article, you will learn how your employees and how to work with employee advocacy can be beneficial.Read More

Has employee advocacy not been a part of your organizations thoughts in 2018, then 2019 might be the year to start thinking about it. In this article we have gathered 9 tips on how to ensure a successful startup of your employee advocacy program.Read More

Having a policy for using social media in your business is the best way to make sure your employees have the knowledge on how to behave on the different channels. In this guide, you will find tips on how to design a SoMe-policy across your channels. What is a SoMe-policy? A SoMe-policy gives some written guidelines on how an organization...Read More

With more than 570 million users globally, LinkedIn is a popular platform for many companies both in relation to marketing, positioning, sales, recruitment and employer branding. But how do you get through all the noise and create activity on your Company Page? In this article, we give you 10 tips to create more engagement on your Company Page.  We always...Read More

Your personal LinkedIn profile should be professional, tell who you are and what you are able to do, workwise. Read this article, to make sure that you appear professional on LinkedIn.Read More

With the right approach, you can convert your connections into leads and position yourself in the consciousness of your connections. In this article, we give you 4 steps to convert your LinkedIn connections into qualified leads.Read More

LinkedIn is an ideal tool to create relationships and keep contact with people you meet at conferences, meetings, events etc. In this article, we give you 10 tips for using LinkedIn before, during and after a live event. Before Update your LinkedIn profile Overall, it is essential that you ensure that your LinkedIn profile is updated before an event. Go...Read More

Recently, LinkedIn launched their new function ‘Conversion Tracking’ for Sponsored Content. We dove into the new tool and here we guide you through it with relevant insights and considerations.Read More

Although LinkedIn is not a visual social platform, such as, for example, Instagram and Pinterest, one should not underestimate the power of visual elements associated with the personal profile.Read More