Having a SoMe-policy in your company is a good way to ensure that your employees know how to behave appropriately on the different SoMe channels. In this article, we present you with a guide on designing a SoMe-policy across your channels. What is a SoMe-policy? A SoMe-policy is a set of written guidelines on how an organization and its employees...Read More

Has Employee Advocacy not been a part of your organization’s strategy so far, then 2021 might be the year to start thinking about it. In this article, we have gathered nine tips on how to succeed with Employee Advocacy and ensure a successful startup of your Employee Advocacy strategy.Read More

A professional LinkedIn profile should thoroughly express who you are, your skills, competencies, and employment history. In this article, we present you with 10 important things to remember for appearing professional on your personal LinkedIn profile.Read More

You probably think that it is easy to post something from your LinkedIn Company page – and yes, it is. However, a list with numerous opportunities to edit and adjust your posts exists as well as a list of restrictions that you might not be aware of. In this article, we give you the overview to enable you to make...Read More

Content marketing is a trending subject these days. Unfortunately, the resources to get the job done is not infinite. So where should the focus be placed? Quantity or quality? In this article, we give our opinion on which strategy to choose.Read More

Active employees represent a golden way for the company to create meaningful marketing. In this article, you will learn how your employees and how to work with employee advocacy can be beneficial.Read More

With more than 570 million users globally, LinkedIn is a popular platform for many companies both in relation to marketing, positioning, sales, recruitment and employer branding. But how do you get through all the noise and create activity on your Company Page? In this article, we give you 10 tips to create more engagement on your Company Page.  We always...Read More

With the right approach, you can convert your connections into leads and position yourself in the consciousness of your connections. In this article, we give you 4 steps to convert your LinkedIn connections into qualified leads.Read More

LinkedIn is an ideal tool to create relationships and keep contact with people you meet at conferences, meetings, events etc. In this article, we give you 10 tips for using LinkedIn before, during and after a live event. Before Update your LinkedIn profile Overall, it is essential that you ensure that your LinkedIn profile is updated before an event. Go...Read More

Recently, LinkedIn launched their new function ‘Conversion Tracking’ for Sponsored Content. We dove into the new tool and here we guide you through it with relevant insights and considerations.Read More