Category

LinkedIn
13
Apr

How to create a newsletter from your LinkedIn Page

Since the beginning of March, you can create a newsletter on LinkedIn from a Page or as an individual (if you have chosen the Creator Mode). Newsletters can be created and sent from all pages: Showcase-, Product-, or Service Pages. If you create a newsletter from a subpage (e.g., Showcase Pages), the newsletter won’t be linked to the Company Page.
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02
Feb

What is a product tab on LinkedIn?

The ‘Products’ tab on LinkedIn is back. LinkedIn has launched a new tab for Company Pages. This will create a specific space for businesses to showcase their products and highlight relevant features on LinkedIn.
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13
Jan

How to succeed with Employee Advocacy

Do you have an Employee Advocacy strategy in your organization? If you haven´t yet implemented one, 2022 might be the year to start thinking about it. In this article, we have gathered seven tips on how to succeed with Employee Advocacy and ensure a successful startup for your Employee Advocacy strategy.
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19
Nov

Strategic use of content for Social Selling

You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...
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14
Oct

Guide to add subtitles to your LinkedIn videos

Videos on LinkedIn are prominent to increase visibility and organic reach. However, there is one essential matter with the format that one needs to be aware of. Many LinkedIn users watch videos (85%) without audio. It is, therefore, an excellent idea to add subtitles to your videos. This article will provide you with an easy way to add subtitles to...
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29
Sep

Guide to image formats on LinkedIn

The visual elements are an essential part of the work on LinkedIn. So maybe it’s time for you to correct the skewed photos and add new ones in the correct format. In this article, we have created a guide for image formats on LinkedIn for you, whether it’s your personal profile or the Company Page that needs a correction.
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16
Sep

10 important things on your personal LinkedIn profile

A professional LinkedIn profile should thoroughly express who you are, your skills, competencies, and employment history. In this article, we present you with 10 important things to remember for appearing professional on your personal LinkedIn profile.
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24
Aug

What are LinkedIn polls?

I am delighted that LinkedIn has again added polls as a possible post option after many years of absence. Creating a poll post has many options and a great potential for involvement.
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03
Aug

LinkedIn Algorithm – How does it work?

LinkedIn is a great place to get your content seen by a broader audience, but what should you consider to maximize your future personal post-exposure? One question I constantly get when I’m working with clients, both physically and virtually, is: How does the LinkedIn algorithm actually work? There is no easy answer to this question, surprise!
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02
Aug

Social Selling in Action – GLI Business Case

When did you last feel that one of your LinkedIn connections had a sincere interest in offering professional inspiration without an obvious motive? Could that actually be transformed into concrete actions within your company? Through enrichment, you can create strong connections and ambassadors in the market, and that’s when the Social Selling outcome takes place.
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