Since the 15th of October, LinkedIn has started to change how you organize advertising campaigns inside Campaign Manager. According to LinkedIn, the update consists mainly of a rename and restructuring of campaign elements, intended to align with industry norms, reduce confusion, and create smoother workflows.Read More

You may have refined your target audience and created eye-catching visuals, yet your LinkedIn campaign still fails to deliver. One of the most common reasons is that your teaser texts exceed LinkedIn’s character restrictions. Each ad format, from single-image posts to sponsored messages, has its own rules. Ignoring them can result in cut-off headlines, hidden calls-to-action, or even inefficient use...Read More

For years, hashtags have been a key part of many LinkedIn strategies. They were once seen as a “growth hack” to boost reach and attract new followers. But times have changed, and so has the role of hashtags – unfortunately, in our view at Digital Works.Read More

For years, LinkedIn has been an attractive channel for companies and professionals looking to build visibility, credibility, and network, without spending money on advertising. But as LinkedIn shifts its algorithm and intensifies its commercial ambitions, it has become significantly harder to achieve organic reach, whether you’re a company or an individual. Perhaps LinkedIn has taken an example from Meta’s playbook 😉 since...Read More

Are you struggling to turn LinkedIn contacts into real business opportunities? Social Selling on LinkedIn is about building meaningful connections that can grow into professional collaborations, partnerships, or clients—without being too pushy or sales-focused.Read More

Video content is becoming more and more important on LinkedIn — and for good reason. People are watching 36% more video on the platform than they were just a year ago, and video posts get much more engagement than regular text or image posts. Whether you’re promoting brand awareness or showcasing expertise, video offers unmatched potential to connect on a...Read More

LinkedIn has recently introduced several enhancements to its Campaign Manager platform, aiming to provide marketers with more precise tools for audience targeting, performance analysis, and campaign optimization.​Read More

LinkedIn is testing a new feature allowing users to switch their feed to show updates exclusively from their first-degree connections. This move emphasizes the importance of networking and contact interaction on the platform.Read More

LinkedIn is rolling out a new feature aimed to help users better understand the impact of their interactions on the platform. With comment impression counts soon available to everyone, users will be able to track how many times their comments have been viewed, adding another layer to LinkedIn’s growing variety of engagement analytics.Read More

Here are 5 impactful ways to take your LinkedIn efforts to another level in 2025:Read More