If you use artificial intelligence to contribute to content production, especially articles and SEO-optimized content, keep in mind that Google, for example, prioritizes high-quality content. Remember, if your AI-generated content is informative, engaging, and useful, then you’re on the right track. AI is a powerful tool that can enhance the quality of your content. However, it is often a challenge...Read More

LinkedIn has implemented changes to the algorithm recently, impacting the potential visibility of your posts. To boost your reach, it’s crucial to focus on sharing “knowledge and advice.”Read More

Durante los últimos meses, ChatGPT ha sido motivo de polémica y debate en todo el mundo. Muchos de los debates en las redes y en los medios de comunicación han sido, en mi opinión, oportunidades vs. el miedo a la novedad o simplemente desconocimiento. Me gustaría compartir mis reflexiones con vosotros. ChatGPT debe verse (en mi opinión) como una herramienta...Read More

It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. Read More

How to develop your brand strategy? To build a solid personal brand, you need a strong branding strategy to help you be an expert in your industry. A plan to grow your brand is essential; growth and success for your business also come with that.  But how to create a solid personal brand? That won´t happen overnight; if you stay...Read More

This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform.Read More

This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:Read More

Do you use LinkedIn as a part of your SoMe strategy? In that case, we have some good news for you. Over the past few months, LinkedIn has been testing a new scheduling feature internally, and soon it will be available to the platform users. Yes, that’s right – soon, you will be able to schedule posts directly in LinkedIn’s...Read More

Does video content take part in your SoMe strategy? If not, we recommend you to reconsider including videos in your SoMe practice. Videos are, in fact, a unique tool to communicate with your audience regardless of whether you want to create awareness of your brand, sell a specific product or service, or focus on sharing knowledge. Videos are easy to...Read More

¿Tienes algún líder de pensamiento presente en tu organización? Los líderes de pensamiento pueden crear visibilidad para tu empresa, destacar la marca y aumentar la captación de clientes. Un líder de opinión o pensamiento es un individuo cuya experiencia en un área determinada es muy respetada y demandada por compañeros de trabajo, clientes, competidores e incluso personas externas. Son personas...Read More