It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. Read More

How to develop your brand strategy? To build a solid personal brand, you need a strong branding strategy to help you be an expert in your industry. A plan to grow your brand is essential; growth and success for your business also come with that.  But how to create a solid personal brand? That won´t happen overnight; if you stay...Read More

This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform.Read More

This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:Read More

Do you use LinkedIn as a part of your SoMe strategy? In that case, we have some good news for you. Over the past few months, LinkedIn has been testing a new scheduling feature internally, and soon it will be available to the platform users. Yes, that’s right – soon, you will be able to schedule posts directly in LinkedIn’s...Read More

Does video content take part in your SoMe strategy? If not, we recommend you to reconsider including videos in your SoMe practice. Videos are, in fact, a unique tool to communicate with your audience regardless of whether you want to create awareness of your brand, sell a specific product or service, or focus on sharing knowledge. Videos are easy to...Read More

Are you administrating a Company Page on LinkedIn, and do you want to stay on top of the latest updates from LinkedIn? Then read along here. Several LinkedIn Company Pages features have recently been unveiled or are currently rolling out that can help you take your business or organization to the next level. We have created a quick overview of...Read More

Is your newsletter a good business? Find out by calculating your ROI – Return on Investment. But first, you must be aware that the result depends on your goals for your newsletter. Is your goal to make your audience sign up on your web page or to sell a specific product? And what is the value of a conversion?Read More

Do you keep an eye on how your newsletter is performing? Like your other marketing activities, measuring your email marketing campaign’s performance is essential. You can measure this through a couple of relevant KPIs, Key Performance Indicators. Use the KPIs to create goals for your email campaign and compare the performances of your newsletters. Read More

When we talk about online marketing today, we tend to focus on social media, but that doesn’t mean email marketing is less valuable. Several surveys are saying the opposite. According to Emarsys, more than 81% of all small & medium-sized businesses use email as their primary communication channel for customer enlistment and 80% for customer maintenance. Read More