Category

Digital Works
07
Dec

The Hybrid B2B Sales Model

The old sales model has shifted into a hybrid approach where interactions are mainly done through different channels (like video, audio, phone, social media), the Hybrid B2B Sales Model.
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14
Oct

Guide to add subtitles to your LinkedIn videos

Videos on LinkedIn are prominent to increase visibility and organic reach. However, there is one essential matter with the format that one needs to be aware of. Many LinkedIn users watch videos (85%) without audio. It is, therefore, an excellent idea to add subtitles to your videos. This article will provide you with an easy way to add subtitles to...
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29
Sep

Guide to image formats on LinkedIn

The visual elements are an essential part of the work on LinkedIn. So maybe it’s time for you to correct the skewed photos and add new ones in the correct format. In this article, we have created a guide for image formats on LinkedIn for you, whether it’s your personal profile or the Company Page that needs a correction.
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31
Aug

Free Visual Content Creation Tools

The visual universe has become more significant and, at the same time, more important for capturing users’ attention on SoMe. In this article, you will get wiser on which free visual content creation tools can help improve your visibility.
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24
Aug

What are LinkedIn polls?

I am delighted that LinkedIn has again added polls as a possible post option after many years of absence. Creating a poll post has many options and a great potential for involvement.
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23
Aug

8 tips for a successful SEO optimization

Successful SEO optimization requires a good “partnership” with Google. But how do you build this “partnership”? Although Google is constantly updating and changing its algorithms, there are some fundamental elements that you should be aware of to improve your SEO. In this article, we will provide you eight essential tips so that you improve your SEO optimization.
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03
Aug

LinkedIn Algorithm – How does it work?

LinkedIn is a great place to get your content seen by a broader audience, but what should you consider to maximize your future personal post-exposure? One question I constantly get when I’m working with clients, both physically and virtually, is: How does the LinkedIn algorithm actually work? There is no easy answer to this question, surprise!
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02
Aug

Social Selling in Action – GLI Business Case

When did you last feel that one of your LinkedIn connections had a sincere interest in offering professional inspiration without an obvious motive? Could that actually be transformed into concrete actions within your company? Through enrichment, you can create strong connections and ambassadors in the market, and that’s when the Social Selling outcome takes place.
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17
Jun

The Sales Director’s Guide to LinkedIn

More and more Sales Directors are now using the Social Selling approach to strengthen relations with potential and existing customers on LinkedIn. Times have changed, and so has the sales model. This guide will provide you with an overview of the essential points to consider for a successful LinkedIn journey.
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16
Jun

The Director’s Guide to LinkedIn

What are the most important things to have in mind when using LinkedIn as a Director? Where in the company should you place the responsibility for LinkedIn? In this article, I will guide you, as a leader, through LinkedIn.
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