There has been a massive shift in how we sell and buy; in many ways, we have gotten wiser in buying and selling. But what is the future bringing? The current economic uncertainty and difficulty connecting with buyers may challenge how we sell in the future. The sales process has become more complex. Sales reps who work remotely or no...Read More
It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. Read More
The ‘Products’ tab on LinkedIn is back. LinkedIn has launched a new tab for Company Pages. This will create a specific space for businesses to showcase their products and highlight relevant features on LinkedIn.Read More
The old sales model has shifted into a hybrid approach where interactions are mainly done through different channels (like video, audio, phone, social media), the Hybrid B2B Sales Model.Read More
The environment and conditions for salespeople are constantly developing and changing. People and organizations are more geographically spread, and the use of digital remedies highly characterizes work methods – especially the importance of using videos has increased. This includes different video conferencing solutions such as Microsoft Teams, Zoom, and Webex. Due to this, Video Selling has emerged and gained more...Read More
You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...Read More
What are the most important things to have in mind when using LinkedIn as a Director? Where in the company should you place the responsibility for LinkedIn? In this article, I will guide you, as a leader, through LinkedIn.Read More
A new year means new LinkedIn Company Page tools. In an effort to help organizations and brands boost their organic promotion efforts and increase engagement with colleagues, LinkedIn is launching some new tools. In total, there are three tools, and they are: “My Company” tab, “Product Pages”, and “Stories”. Read this article and learn more about the new tools and...Read More
Do you have experience with paid advertisement on LinkedIn? If yes, then you probably know that building the target audience is a key step. You might also know that building your target audience can be complicated and challenging. In this article, we present you with a practical guide on how to build the perfect target audience for your LinkedIn ads....Read More
