Category

B2B
12
Jun

Strategic use of content for Social Selling

By sharing professional and relevant content on LinkedIn, you can position yourself. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance of strategic use of content for your Social Selling on LinkedIn. Why share content? If you are to succeed...
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06
Jun

The Director’s Guide to LinkedIn

What are the most important things to have in mind when using LinkedIn? Where in the company should you implement LinkedIn? And why can’t we just look the other way anymore? In this article, we will guide you, as a leader, through LinkedIn.
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17
Aug

Here’s why your employees should use LinkedIn actively

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.
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12
Aug

Social Selling with LinkedIn

Social Selling will be a relatively new concept for some, but it is a natural fusion between enrichment and the ability to commercialize. Commercialization is amongst others the ability to find the appropriate decision-makers in a company both in the first and second degree. This implies that the sender has built up trust and credibility within their network and groups,...
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