Category

B2B
19
Jan

Strategic use of content for Social Selling

You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...
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Target audience for linkedin ads
17
Nov

Build the perfect target audience for your ads on LinkedIn

Do you have experience with paid advertisement on LinkedIn? If yes, then you probably know that building the target audience is a key step. You might also know that building your target audience can be complicated and challenging. In this article, we present you with a practical guide on how to build the perfect target audience for your LinkedIn ads....
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30
Apr

The value of Video Selling

The environment and conditions for salespeople are constantly developing and changing. People and organizations are more geographically spread, and the use of digital remedies highly characterizes work methods – especially the importance of using videos has increased. This includes different video conferencing solutions such as Microsoft Teams, Zoom, and Webex. Due to this, Video Selling has emerged and gained more...
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02
Oct

What is Employee Advocacy?

Is it possible for companies and employees to strengthen each other’s brand on social media? YES, and the answer is Employee Advocacy. This article explains the concept of Employee Advocacy and all the benefits within it.
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03
Apr

HR is the new marketing

Active employees represent a golden way for the company to create meaningful marketing. In this article, you will learn how your employees and how to work with employee advocacy can be beneficial.
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06
Jun

The Director’s Guide to LinkedIn

What are the most important things to have in mind when using LinkedIn? Where in the company should you implement LinkedIn? And why can’t we just look the other way anymore? In this article, we will guide you, as a leader, through LinkedIn.
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17
Aug

Here’s why your employees should use LinkedIn actively

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.
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12
Aug

Social Selling with LinkedIn

Social Selling will be a relatively new concept for some, but it is a natural fusion between enrichment and the ability to commercialize. Commercialization is amongst others the ability to find the appropriate decision-makers in a company both in the first and second degree. This implies that the sender has built up trust and credibility within their network and groups,...
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