The use of Social Selling on LinkedIn is growing

Drive more business with Social Selling on LinkedIn!

  • Your LinkedIn profile and personal brand is key to Social Selling success.
  • 7 seconds is all you need to impress a prospect!

Times have changed, and so has the sales model

When used well, LinkedIn is a goldmine for B2B businesses. To attract today’s buyer, the dialogue and selling approach needs to shift.

A strong personal brand is essential!

There are 3 things, that your personal brand and LinkedIn profile must do:

  1. Build authority and credibility
  2. Describe and show how you would solve your prospects’ problems
  3. Increase trust and engagement

7 steps to attracting a prospect

  1. Be found: Consider which keywords others’ search for
  2. Why your story: What separates you from competitors?
  3. Credibility: Display and show proof of your credibility, expertise, and experience
  4. Ideal clients: Make sure, that you speak to your ideal clients and their problems
  5. Call to action: Let the interested person know what to do next
  6. Authority: Demonstrate your authority using various resources
  7. Stand out: Stand out using media, pictures, graphics, etc.

Remember, people connect with people.

Social Selling on LinkedIn – the method

This article is written with inspiration from Top Dog Social Media.

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LinkedIn training and workshops

In this training, we enrich your company with tools to improve your competencies on social media. Your output will be to better understand working with Social Selling on LinkedIn.
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