LinkedIn has introduced several new features designed to enhance user experience, streamline advertising, and improve content transparency. Here’s a breakdown of 5 new features to help you navigate its landscape:Read More
LinkedIn is now labelling AI-generated images to improve transparency and avoid misinformation. This move is part of a larger trend, following TikTok’s recent similar actions, and is based on standards from the Coalition for Content Provenance and Authenticity (C2PA).Read More
LinkedIn has launched a new feature called Accelerate, which is an AI-powered tool able to automate the process of creating your ad campaigns. Here’s an overview of how it works: AI builds your campaign: You provide a link to your product or service and some information about your company on LinkedIn. Accelerate then uses its new AI tech to analyse...Read More
LinkedIn has just rolled out a new feature that allows members to send messages directly to Company Pages. This feature allows LinkedIn members to communicate directly with the page admins. This will facilitate inquiries about different aspects of your business, including products, services or job opportunities listed on the page. Considerations for sending messages for Company Pages To make the...Read More
There has been a massive shift in how we sell and buy; in many ways, we have gotten wiser in buying and selling. But what is the future bringing? The current economic uncertainty and difficulty connecting with buyers may challenge how we sell in the future. The sales process has become more complex. Sales reps who work remotely or no...Read More
It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. Read More
This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform.Read More
This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:Read More
Do you use LinkedIn as a part of your SoMe strategy? In that case, we have some good news for you. Over the past few months, LinkedIn has been testing a new scheduling feature internally, and soon it will be available to the platform users. Yes, that’s right – soon, you will be able to schedule posts directly in LinkedIn’s...Read More
