LinkedIn has just rolled out a new feature that allows members to send messages directly to Company Pages. This feature allows LinkedIn members to communicate directly with the page admins. This will facilitate inquiries about different aspects of your business, including products, services or job opportunities listed on the page. Considerations for sending messages for Company Pages To make the...Read More

There has been a massive shift in how we sell and buy; in many ways, we have gotten wiser in buying and selling. But what is the future bringing?  The current economic uncertainty and difficulty connecting with buyers may challenge how we sell in the future.  The sales process has become more complex. Sales reps who work remotely or no...Read More

It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. Read More

This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform.Read More

This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:Read More

Do you use LinkedIn as a part of your SoMe strategy? In that case, we have some good news for you. Over the past few months, LinkedIn has been testing a new scheduling feature internally, and soon it will be available to the platform users. Yes, that’s right – soon, you will be able to schedule posts directly in LinkedIn’s...Read More

Does video content take part in your SoMe strategy? If not, we recommend you to reconsider including videos in your SoMe practice. Videos are, in fact, a unique tool to communicate with your audience regardless of whether you want to create awareness of your brand, sell a specific product or service, or focus on sharing knowledge. Videos are easy to...Read More

¿Tienes algún líder de pensamiento presente en tu organización? Los líderes de pensamiento pueden crear visibilidad para tu empresa, destacar la marca y aumentar la captación de clientes. Un líder de opinión o pensamiento es un individuo cuya experiencia en un área determinada es muy respetada y demandada por compañeros de trabajo, clientes, competidores e incluso personas externas. Son personas...Read More

Are you administrating a Company Page on LinkedIn, and do you want to stay on top of the latest updates from LinkedIn? Then read along here. Several LinkedIn Company Pages features have recently been unveiled or are currently rolling out that can help you take your business or organization to the next level. We have created a quick overview of...Read More

Is your newsletter a good business? Find out by calculating your ROI – Return on Investment. But first, you must be aware that the result depends on your goals for your newsletter. Is your goal to make your audience sign up on your web page or to sell a specific product? And what is the value of a conversion?Read More