Everyone is talking about it right now; ‘Employee Advocacy.’ But what is it really? Why should we spend energy on it? And what is the value? You’ll get the answers in this article.Read More
By now, most companies have established a Company Page on LinkedIn – but the platform evolves continuously, and it can be difficult to keep track of where action is most necessary. Therefore, we have summarized the four main elements on your LinkedIn Company Page that you should have a clear vision of, and which you should start optimizing as the first...Read More
Amplifying the content is, as we say, half the work. Unfortunately, it is rare that one’s content gets shared by itself, and even rarer that it is spread to our desired audience.Read More
We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.Read More
Social selling is happening now – and it’s not without good reason. Research shows that 57 % of those employed at companies that engage with social media achieve more qualified leads.Read More
Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.Read More
Are you publishing long-form posts on LinkedIn by using the function ‘Publish a Posts’? In this case, there is now good news for you – and have you not yet tried out this great function then maybe this new feature will encourage you to do so. Read More
Most of us make use of LinkedIn several times a week, and many would thereby call themselves ”super users” of LinkedIn. But, do you know these tricks? Before we begin, I want to point out that the majority of these so-called tricks follow the assumption that you have LinkedIn Contacts. Contacts have already been rolled out on most profiles. However,...Read More
If you have worked with LinkedIn’s Sponsored Updates, you have undoubtedly missed this function; a new ad initiative from LinkedIn, called Direct Sponsored Content.Read More
LinkedIn is the world’s largest professional network, with more than 277 million users, and counting. More than 3 million companies have established a Company Page, but what is key to consider when establishing a professional presence on LinkedIn for your company?Read More