According to a survey done by McKinsey, 85% of B2B organizations expect hybrid reps to be the most common sales role over the next three years. For this reason, organizations have to switch from the traditional sales model to the new hybrid method. The first interactions (or maybe the whole sales process) takes place throughout different digital channels.
Digital Works has a profound experience helping large corporations to a achieve a Hybrid B2B Sales Approach.
Jacob Petz is a thought leader in Sales Performance and a trusted B2B leadership adviser. Jacob has built a strong commercial track record with +15 years in senior sales leadership roles. In his last corporate position, he was CCO and a member of the executive leadership team in Maersk Training – a division of A. P. Moller – Maersk.
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