Articles

09
Jan

Video is the future

Do you wonder if it is worth investing time and money in video marketing? YES! In this article, we provide you with several reasons why video should be a part of your future marketing strategy.  In the news feed on social media, video content is everywhere, and it is the content that performs best compared with other types of posts. ...
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04
Dec

Top 10 most followed pages on LinkedIn

In this article, we introduce you to the 10 most followed company pages on LinkedIn and try to find the key to their success.
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19
Nov

4 mistakes you might be doing in your LinkedIn advertising

It has been more challenging to reach your audience through organic posts because of LinkedIn’s algorithms changes. As a result, many companies use LinkedIn advertising. Are you one of them, and wonder if you make some expensive mistakes? In this article, we present four advertising mistakes and how to avoid them.
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02
Oct

What is Employee Advocacy?

Is it possible for companies and employees to strengthen each other’s brand on social media? YES, and the answer is Employee Advocacy. This article explains the concept of Employee Advocacy and all the benefits within it.
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30
Sep

What is marketing automation?

This article gives you a better clue about why marketing automation is a good idea to use, how marketing automation creates a return of investment, and why marketing automation is an essential part of your future company strategy.
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08
Aug

Guide to subtitle LinkedIn videos

Video content on LinkedIn is an excellent opportunity to increase your visibility. However, most LinkedIn users watch videos without sound. In that case, it is a good idea to make subtitles for your videos.
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08
Jul

Quantity or quality on social media?

Content marketing is a trending subject these days. Unfortunately, the resources to get the job done is not infinite. So where should the focus be placed? Quantity or quality? In this article, we give our opinion on which strategy to choose.
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07
May

10 things to post on your company page

There are more than 30 million Company Pages on LinkedIn. If you aren’t one of those who take advantage of the potential with a Company Page, you miss a unique opportunity to reach your target audience directly. We provide you with 10 tips on what kind of content you can share from your Company Page.
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03
Apr

HR is the new marketing

Active employees represent a golden way for the company to create meaningful marketing. In this article, you will learn how your employees and how to work with employee advocacy can be beneficial.
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19
Feb

4 advices for your Social Selling effort

In this article, we dive into 4 elements that are crucial to your Social Selling effort, and simple mistakes that can damage your credibility, personal brand and ultimately the company you work for. Exactly what you are trying to achieve with Social Selling.
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