Articles

It’s not always easy to navigate on LinkedIn – this applies to both the “oldies” and “newbies”. We, therefore, provide you with 18 do’s and don’ts, that you can use when strolling around on the professional network, LinkedIn. Personal is “go” If you want to create new valuable connections, it is a good idea to be personal in all your...Read More

Having a policy for using social media in your business is the best way to make sure your employees have the knowledge on how to behave on the different channels. In this guide, you will find tips on how to design a SoMe-policy across your channels. What is a SoMe-policy? A SoMe-policy gives some written guidelines on how an organization...Read More

By sharing professional and relevant content on LinkedIn, you can position yourself. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance of strategic use of content for your Social Selling on LinkedIn. Why share content? If you are to succeed...Read More

With more than 570 million users globally, LinkedIn is a popular platform for many companies both in relation to marketing, positioning, sales, recruitment and employer branding. But how do you get through all the noise and create activity on your Company Page? In this article we give you 10 tips to create more engagement on your Company Page.  We always...Read More

The interest in the professional use of LinkedIn’s Company Pages is steadily increasing, and the possibilities with the pages are also developing at a rapid pace. It can therefore be challenging to ensure that you’ve got everything you need and that you’re optimising the use of these possibilities.  Read More

More and more companies are using LinkedIn for recruiting and employer branding, but it can be a jungle to navigate the possibilities – both the free and paid opportunities. In this article, we provide an overview of the possibilities for HR work on LinkedIn.Read More

Have you also experienced a decree se in impressions on your sponsored content? Then there might be an explanation. LinkedIn has changed the way in which views of sponsored content are being registered.Read More

Has employee advocacy not been a part of your organizations thoughts in 2017, then 2018 might be the year to start thinking about it. In this article we have gathered 9 tips on how to ensure a successful startup of your employee advocacy program.Read More

Do you want to establish professional contacts, participate in your industry’s network or find your next job? In this article, you can learn how to actively make use of your LinkedIn network to create career opportunities. In addition to functioning as a digital CV highlighting your professional knowledge, LinkedIn is also a knowledge bank for the large amount of competences...Read More

What are the most important things to have in mind when using LinkedIn? Where in the company should you implement LinkedIn? And why can’t we just look the other way anymore? In this article, we will guide you, as a leader, through LinkedIn.Read More