Articles

The LinkedIn algorithm is always changing and updating, and now LinkedIn has done it again. The changes are already visible, and they could have a real impact on how professionals, brands, and creators build visibility on the platform.Read More

When planning LinkedIn campaigns, it’s easy to fall back on the same formats: single image ads, videos or carousels. But sometimes, you need to angle the message differently, because behind every “target group” are real people. That’s where Thought Leader ads can come into play. This ad format allows companies to promote organic posts from people on LinkedIn. Not just...Read More

Many companies invest in AI tools expecting a big boost in productivity. But often, that boost doesn’t happen. Why? Because technology alone doesn’t change how people work, surprise – people do. To truly benefit from AI, businesses must focus on the humans using it. A human-first approach helps employees feel comfortable, motivated, and confident using AI in their daily work....Read More

AI is no longer just a futuristic concept; it’s a practical tool that helps businesses work smarter every day. One of the most powerful examples is custom GPTs inside ChatGPT, which allow companies to automate complex tasks.Read More

LinkedIn is changing its nature. What once was primarily a platform for CVs and job postings is evolving into a dynamic feed of knowledge, video, and inspiration. If you work in marketing, sales, leadership, or innovation, there is one content format in particular you won’t be able to ignore in 2026.Spoiler: it moves and it fills the entire screen.Read More

Gemini 3 marks another exciting breakthrough in artificial intelligence, shifting AI from being merely a powerful support tool to functioning as a true problem solver and strategic partner. Where earlier generations primarily dealt with familiar tasks and patterns, Gemini 3 is designed to tackle complex, new, and multi-step problems through advanced abstract reasoning. With its new Deep Think mode, the...Read More

Since the 15th of October, LinkedIn has started to change how you organize advertising campaigns inside Campaign Manager. According to LinkedIn, the update consists mainly of a rename and restructuring of campaign elements, intended to align with industry norms, reduce confusion, and create smoother workflows.Read More

AI is shifting the way people search, shop, and interact with brands. Traditional marketing and communication strategies that once relied heavily on search engines, keyword rankings, and static content are being disrupted by tools that provide fast, personalized, and context-driven answers.Read More

You may have refined your target audience and created eye-catching visuals, yet your LinkedIn campaign still fails to deliver. One of the most common reasons is that your teaser texts exceed LinkedIn’s character restrictions. Each ad format, from single-image posts to sponsored messages, has its own rules. Ignoring them can result in cut-off headlines, hidden calls-to-action, or even inefficient use...Read More

For years, hashtags have been a key part of many LinkedIn strategies. They were once seen as a “growth hack” to boost reach and attract new followers. But times have changed, and so has the role of hashtags – unfortunately, in our view at Digital Works.Read More