For years, LinkedIn has been one of the most effective platforms for building visibility, credibility, and professional relationships without relying heavily on paid advertising. However, as the platform continues to evolve, achieving organic reach has become more challenging for both companies and individuals. Increased competition for attention, the rise of AI-generated content, and ongoing algorithm changes mean that simply publishing...Read More
LinkedIn is drawing a much clearer line against generic AI generated content. After months of criticism about feeds being flooded with repetitive “thought leadership” and engagement bait, the platform has started adjusting its algorithm to reduce the visibility of low-quality, recycled posts. We’re not talking about content removal. We’re talking about something arguably more important on LinkedIn: reduced algorithmic reach.Read More
ChatGPT-5.5 is not just another update. It is a clear sign that AI is moving beyond being a writing tool and becoming a genuine digital work assistant. Until now, many people have primarily used ChatGPT and other language models to write emails, create content, summarize documents or generate ideas. These use cases remain highly valuable. But with GPT-5.5, the perspective...Read More
The LinkedIn algorithm is always changing and updating, and now LinkedIn has done it again. The changes are already visible, and they could have a real impact on how professionals, brands, and creators build visibility on the platform.Read More
When planning LinkedIn campaigns, it’s easy to fall back on the same formats: single image ads, videos or carousels. But sometimes, you need to angle the message differently, because behind every “target group” are real people. That’s where Thought Leader ads can come into play. This ad format allows companies to promote organic posts from people on LinkedIn. Not just...Read More
Many companies invest in AI tools expecting a big boost in productivity. But often, that boost doesn’t happen. Why? Because technology alone doesn’t change how people work, surprise – people do. To truly benefit from AI, businesses must focus on the humans using it. A human-first approach helps employees feel comfortable, motivated, and confident using AI in their daily work....Read More
AI is no longer just a futuristic concept; it’s a practical tool that helps businesses work smarter every day. One of the most powerful examples is custom GPTs inside ChatGPT, which allow companies to automate complex tasks.Read More
LinkedIn is changing its nature. What once was primarily a platform for CVs and job postings is evolving into a dynamic feed of knowledge, video, and inspiration. If you work in marketing, sales, leadership, or innovation, there is one content format in particular you won’t be able to ignore in 2026.Spoiler: it moves and it fills the entire screen.Read More
Gemini 3 marks another exciting breakthrough in artificial intelligence, shifting AI from being merely a powerful support tool to functioning as a true problem solver and strategic partner. Where earlier generations primarily dealt with familiar tasks and patterns, Gemini 3 is designed to tackle complex, new, and multi-step problems through advanced abstract reasoning. With its new Deep Think mode, the...Read More
Since the 15th of October, LinkedIn has started to change how you organize advertising campaigns inside Campaign Manager. According to LinkedIn, the update consists mainly of a rename and restructuring of campaign elements, intended to align with industry norms, reduce confusion, and create smoother workflows.Read More
