Articles

Content marketing is a trending subject these days. Unfortunately, the resources to get the job done is not infinite. So where should the focus be placed? Quantity or quality? In this article, we give our opinion on which strategy to choose.Read More

There are more than 30 million Company Pages on LinkedIn. If you aren’t one of those who take advantage of the potential with a Company Page, you miss a unique opportunity to reach your target audience directly. We provide you with 10 tips on what kind of content you can share from your Company Page.Read More

Active employees represent a golden way for the company to create meaningful marketing. In this article, you will learn how your employees and how to work with employee advocacy can be beneficial.Read More

In this article, we dive into 4 elements that are crucial to your Social Selling effort, and simple mistakes that can damage your credibility, personal brand and ultimately the company you work for. Exactly what you are trying to achieve with Social Selling.Read More

Has employee advocacy not been a part of your organizations thoughts in 2018, then 2019 might be the year to start thinking about it. In this article we have gathered 9 tips on how to ensure a successful startup of your employee advocacy program.Read More

It’s not always easy to navigate on LinkedIn – this applies to both the “oldies” and “newbies”. We, therefore, provide you with 18 do’s and don’ts, that you can use when strolling around on the professional network, LinkedIn. Personal is “go” If you want to create new valuable connections, it is a good idea to be personal in all your...Read More

Having a policy for using social media in your business is the best way to make sure your employees have the knowledge on how to behave on the different channels. In this guide, you will find tips on how to design a SoMe-policy across your channels. What is a SoMe-policy? A SoMe-policy gives some written guidelines on how an organization...Read More

By sharing professional and relevant content on LinkedIn, you can position yourself. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance of strategic use of content for your Social Selling on LinkedIn. Why share content? If you are to succeed...Read More

With more than 570 million users globally, LinkedIn is a popular platform for many companies both in relation to marketing, positioning, sales, recruitment and employer branding. But how do you get through all the noise and create activity on your Company Page? In this article, we give you 10 tips to create more engagement on your Company Page.  We always...Read More

The interest in the professional use of LinkedIn’s Company Pages is steadily increasing, and the possibilities with the pages are also developing at a rapid pace. It can, therefore, be challenging to ensure that you’ve got everything you need and that you’re optimizing the use of these possibilities.  Read More