Articles

16
Mar

The value of the LinkedIn SSI score

One of the questions I am often asked from customers is, “What is the true value of the SSI score?”. The answer to that question is not simple but complex, and thus the basis for this article. However, there is no doubt that the SSI score can be an insightful tool to measure your performance on LinkedIn and give an...
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03
Mar

How to challenge LinkedIn’s algorithms

You have probably experienced that your organic posts do not receive as many views and as much engagement as you would wish. This is most likely because of LinkedIn’s algorithms. The algorithms change constantly and can be a jungle to navigate in. Therefore we, in this article, present you with valuable pieces of advice on how to challenge them.
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25
Feb

Avoid having your emails delivered in spam

Do you experience that your promotional emails get delivered to different spam filters? It can be extremely frustrating if the newsletters that you spend time and energy on does not get delivered directly in the receivers’ inbox. It can be challenging, that email services, such as Gmail, have their own algorithms for identifying and sorting different types of emails. In...
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09
Jan

Video is the future

Do you wonder if it is worth investing time and money in video marketing? YES! In this article, we provide you with several reasons why video should be a part of your future marketing strategy.  In the news feed on social media, video content is everywhere, and it is the content that performs best compared with other types of posts. ...
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04
Dec

Top 10 most followed pages on LinkedIn

In this article, we introduce you to the 10 most followed company pages on LinkedIn and try to find the key to their success.
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19
Nov

4 mistakes you might be doing in your LinkedIn advertising

It has been more challenging to reach your audience through organic posts because of LinkedIn’s algorithms changes. As a result, many companies use LinkedIn advertising. Are you one of them, and wonder if you make some expensive mistakes? In this article, we present four advertising mistakes and how to avoid them.
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02
Oct

What is Employee Advocacy?

Is it possible for companies and employees to strengthen each other’s brand on social media? YES, and the answer is Employee Advocacy. This article explains the concept of Employee Advocacy and all the benefits within it.
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30
Sep

What is marketing automation?

This article gives you a better clue about why marketing automation is a good idea to use, how marketing automation creates a return of investment, and why marketing automation is an essential part of your future company strategy.
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08
Aug

Guide to subtitle LinkedIn videos

Video content on LinkedIn is an excellent opportunity to increase your visibility. However, most LinkedIn users watch videos without sound. In that case, it is a good idea to make subtitles for your videos.
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08
Jul

Quantity or quality on social media?

Content marketing is a trending subject these days. Unfortunately, the resources to get the job done is not infinite. So where should the focus be placed? Quantity or quality? In this article, we give our opinion on which strategy to choose.
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