With the rise of AI and automation, LinkedIn has also been hit by a tsunami of communication that can quickly become painful to look at or receive. “Is Social Selling still relevant in 2023?” is often a question I am asked by management, who continuously must prioritize which sales activities the organization should focus on.Read More
LinkedIn has implemented changes to the algorithm recently, impacting the potential visibility of your posts. To boost your reach, it’s crucial to focus on sharing “knowledge and advice.”Read More
Durante los últimos meses, ChatGPT ha sido motivo de polémica y debate en todo el mundo. Muchos de los debates en las redes y en los medios de comunicación han sido, en mi opinión, oportunidades vs. el miedo a la novedad o simplemente desconocimiento. Me gustaría compartir mis reflexiones con vosotros. ChatGPT debe verse (en mi opinión) como una herramienta...Read More
There has been a massive shift in how we sell and buy; in many ways, we have gotten wiser in buying and selling. But what is the future bringing? The current economic uncertainty and difficulty connecting with buyers may challenge how we sell in the future. The sales process has become more complex. Sales reps who work remotely or no...Read More
It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. Read More
How to develop your brand strategy? To build a solid personal brand, you need a strong branding strategy to help you be an expert in your industry. A plan to grow your brand is essential; growth and success for your business also come with that. But how to create a solid personal brand? That won´t happen overnight; if you stay...Read More
This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform.Read More
This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:Read More
Do you use LinkedIn as a part of your SoMe strategy? In that case, we have some good news for you. Over the past few months, LinkedIn has been testing a new scheduling feature internally, and soon it will be available to the platform users. Yes, that’s right – soon, you will be able to schedule posts directly in LinkedIn’s...Read More
Does video content take part in your SoMe strategy? If not, we recommend you to reconsider including videos in your SoMe practice. Videos are, in fact, a unique tool to communicate with your audience regardless of whether you want to create awareness of your brand, sell a specific product or service, or focus on sharing knowledge. Videos are easy to...Read More
