Articles

There are a ton of different functions available on LinkedIn, of which only a few people know about all of them. For example, do you know how many LinkedIn invitations that you have received but not yet accepted? Or have you considered how to avoid spam from various LinkedIn groups? In this article, we have gathered some of the functions...Read More

You probably think that it is easy to post something from your LinkedIn Company page – and yes, it is. However, a list with numerous opportunities to edit and adjust your posts exists as well as a list of restrictions that you might not be aware of. In this article, we give you the overview to enable you to make...Read More

The environment and conditions for salespeople are constantly developing and changing. People and organizations are more geographically spread, and the use of digital remedies highly characterizes work methods – especially the importance of using videos has increased. This includes different video conferencing solutions such as Microsoft Teams, Zoom, and Webex. Due to this, Video Selling has emerged and gained more...Read More

Many companies wish to have visible experts, also known as thought leaders, present on LinkedIn as this both benefits the company, the employees’ brand, and contributes to better premises for a strong positioning. But how do you become a visible expert? What does it take, and how do you keep nurturing this position? In this article, we present you with...Read More

One of the questions I am often asked from customers is, “What is the true value of the SSI score?”. The answer to that question is not simple but complex, and thus the basis for this article. However, there is no doubt that the SSI score can be an insightful tool to measure your performance on LinkedIn and give an...Read More

You have probably experienced that your organic posts do not receive as many views and as much engagement as you would wish. This is most likely because of LinkedIn’s algorithms. The algorithms change constantly and can be a jungle to navigate in. Therefore we, in this article, present you with valuable pieces of advice on how to challenge them.Read More

Do you experience that your promotional emails get delivered to different spam filters? It can be extremely frustrating if the newsletters that you spend time and energy on does not get delivered directly in the receivers’ inbox. It can be challenging, that email services, such as Gmail, have their own algorithms for identifying and sorting different types of emails. In...Read More

Do you wonder if it is worth investing time and money in video marketing? YES! In this article, we provide you with several reasons why video should be a part of your future marketing strategy.  In the news feed on social media, video content is everywhere, and it is the content that performs best compared with other types of posts. ...Read More

In this article, we introduce you to the 10 most followed company pages on LinkedIn and try to find the key to their success.Read More

It has been more challenging to reach your audience through organic posts because of LinkedIn’s algorithms changes. As a result, many companies use LinkedIn advertising. Are you one of them, and wonder if you make some expensive mistakes? In this article, we present four advertising mistakes and how to avoid them.Read More