Articles

AI is no longer just a futuristic concept; it’s a practical tool that helps businesses work smarter every day. One of the most powerful examples is custom GPTs inside ChatGPT, which allow companies to automate complex tasks.Read More

LinkedIn is changing its nature. What once was primarily a platform for CVs and job postings is evolving into a dynamic feed of knowledge, video, and inspiration. If you work in marketing, sales, leadership, or innovation, there is one content format in particular you won’t be able to ignore in 2026.Spoiler: it moves and it fills the entire screen.Read More

Gemini 3 marks another exciting breakthrough in artificial intelligence, shifting AI from being merely a powerful support tool to functioning as a true problem solver and strategic partner. Where earlier generations primarily dealt with familiar tasks and patterns, Gemini 3 is designed to tackle complex, new, and multi-step problems through advanced abstract reasoning. With its new Deep Think mode, the...Read More

Since the 15th of October, LinkedIn has started to change how you organize advertising campaigns inside Campaign Manager. According to LinkedIn, the update consists mainly of a rename and restructuring of campaign elements, intended to align with industry norms, reduce confusion, and create smoother workflows.Read More

AI is shifting the way people search, shop, and interact with brands. Traditional marketing and communication strategies that once relied heavily on search engines, keyword rankings, and static content are being disrupted by tools that provide fast, personalized, and context-driven answers.Read More

You may have refined your target audience and created eye-catching visuals, yet your LinkedIn campaign still fails to deliver. One of the most common reasons is that your teaser texts exceed LinkedIn’s character restrictions. Each ad format, from single-image posts to sponsored messages, has its own rules. Ignoring them can result in cut-off headlines, hidden calls-to-action, or even inefficient use...Read More

For years, hashtags have been a key part of many LinkedIn strategies. They were once seen as a “growth hack” to boost reach and attract new followers. But times have changed, and so has the role of hashtags – unfortunately, in our view at Digital Works.Read More

OpenAI has just launched ChatGPT Agent, a new feature that allows the AI not only to respond but also to carry out tasks independently on your behalf. If you’ve so far only used ChatGPT for asking questions or generating text, this is a major step forward for you as well: the Agent can now handle complex tasks for you.Read More

For years, LinkedIn has been an attractive channel for companies and professionals looking to build visibility, credibility, and network, without spending money on advertising. But as LinkedIn shifts its algorithm and intensifies its commercial ambitions, it has become significantly harder to achieve organic reach, whether you’re a company or an individual. Perhaps LinkedIn has taken an example from Meta’s playbook 😉 since...Read More

Are you struggling to turn LinkedIn contacts into real business opportunities? Social Selling on LinkedIn is about building meaningful connections that can grow into professional collaborations, partnerships, or clients—without being too pushy or sales-focused.Read More