Is your newsletter a good business? Find out by calculating your ROI – Return on Investment. But first, you must be aware that the result depends on your goals for your newsletter. Is your goal to make your audience sign up on your web page or to sell a specific product? And what is the value of a conversion?Read More
Do you keep an eye on how your newsletter is performing? Like your other marketing activities, measuring your email marketing campaign’s performance is essential. You can measure this through a couple of relevant KPIs, Key Performance Indicators. Use the KPIs to create goals for your email campaign and compare the performances of your newsletters. Read More
When we talk about online marketing today, we tend to focus on social media, but that doesn’t mean email marketing is less valuable. Several surveys are saying the opposite. According to Emarsys, more than 81% of all small & medium-sized businesses use email as their primary communication channel for customer enlistment and 80% for customer maintenance. Read More
You probably know Twitter for its short messages with a 280-character limit – a so-called tweet. Twitter is now exploring the opportunity of writing longer posts on its platform. The tech company is testing a new feature called the Twitter Note. The new feature allows users on Twitter to write up to 2500 words in one single post. According to...Read More
Do you ever feel like your LinkedIn feed is drowning in irrelevant content that doesn’t add value and productivity for you? LinkedIn is now introducing new features that will give you a more personalized and relevant experience when you scroll through your feed.Read More
Since the beginning of March, you can create a newsletter on LinkedIn from a Page or as an individual (if you have chosen the Creator Mode). Newsletters can be created and sent from all pages: Showcase-, Product-, or Service Pages. If you create a newsletter from a subpage (e.g., Showcase Pages), the newsletter won’t be linked to the Company Page.Read More
The ‘Products’ tab on LinkedIn is back. LinkedIn has launched a new tab for Company Pages. This will create a specific space for businesses to showcase their products and highlight relevant features on LinkedIn.Read More
Do you have an Employee Advocacy strategy in your organization? If you haven´t yet implemented one, 2022 might be the year to start thinking about it. In this article, we have gathered seven tips on how to succeed with Employee Advocacy and ensure a successful startup for your Employee Advocacy strategy.Read More
Having a SoMe-policy in your company is a good way to ensure that your employees behave appropriately on the different SoMe channels. This article presents you with a useful guide on designing a SoMe-policy across your channels.Read More
The old sales model has shifted into a hybrid approach where interactions are mainly done through different channels (like video, audio, phone, social media), the Hybrid B2B Sales Model.Read More
