Articles

AI is shifting the way people search, shop, and interact with brands. Traditional marketing and communication strategies that once relied heavily on search engines, keyword rankings, and static content are being disrupted by tools that provide fast, personalized, and context-driven answers.Read More

You may have refined your target audience and created eye-catching visuals, yet your LinkedIn campaign still fails to deliver. One of the most common reasons is that your teaser texts exceed LinkedIn’s character restrictions. Each ad format, from single-image posts to sponsored messages, has its own rules. Ignoring them can result in cut-off headlines, hidden calls-to-action, or even inefficient use...Read More

For years, hashtags have been a key part of many LinkedIn strategies. They were once seen as a “growth hack” to boost reach and attract new followers. But times have changed, and so has the role of hashtags – unfortunately, in our view at Digital Works.Read More

OpenAI has just launched ChatGPT Agent, a new feature that allows the AI not only to respond but also to carry out tasks independently on your behalf. If you’ve so far only used ChatGPT for asking questions or generating text, this is a major step forward for you as well: the Agent can now handle complex tasks for you.Read More

For years, LinkedIn has been an attractive channel for companies and professionals looking to build visibility, credibility, and network, without spending money on advertising. But as LinkedIn shifts its algorithm and intensifies its commercial ambitions, it has become significantly harder to achieve organic reach, whether you’re a company or an individual. Perhaps LinkedIn has taken an example from Meta’s playbook 😉 since...Read More

Are you struggling to turn LinkedIn contacts into real business opportunities? Social Selling on LinkedIn is about building meaningful connections that can grow into professional collaborations, partnerships, or clients—without being too pushy or sales-focused.Read More

Video content is becoming more and more important on LinkedIn — and for good reason. People are watching 36% more video on the platform than they were just a year ago, and video posts get much more engagement than regular text or image posts. Whether you’re promoting brand awareness or showcasing expertise, video offers unmatched potential to connect on a...Read More

In 2025, search engines aren’t just showing blue links anymore. Tools like ChatGPT, Gemini, or Perplexity are changing how people discover information online. Instead of giving users a list of websites to click on, these AI-driven platforms generate answers pulling content directly from the web and summarizing it in real time.Read More

LinkedIn has recently introduced several enhancements to its Campaign Manager platform, aiming to provide marketers with more precise tools for audience targeting, performance analysis, and campaign optimization.​Read More

LinkedIn is testing a new feature allowing users to switch their feed to show updates exclusively from their first-degree connections. This move emphasizes the importance of networking and contact interaction on the platform.Read More