At Digital Works, we help Life Sciences organizations increase engagement and effectiveness towards HCPs and Government on LinkedIn. We have helped organizations in Europe, the US, and Japan achieve their digital potential.
Times have changed, and so has the go-to-market approach. Furthermore, Life Sciences need a mix of commercial models to engage with HCPs and Government. According to LinkedIn, there are 8.6 million Healthcare professionals on the platorm.
Before Covid-19, the percentage of doctors who preferred in-person sales visits was around 77%. Currently, those doctors’ preferences for in-person sales support post-Covid-19 have decreased to 40%.
Source: Bain US Front Line of Healthcare Survey 2020.
The best way to approach HCPs and Government easily and quickly is through Social Enrichment and Networking on LinkedIn. To do so, you must create a relationship where you combine the elements of know, like, and trust to your connections.