Social Selling on LinkedIn

We offer both virtual and physical training for our clients!

Digital Works helps sales organizations leverage the vast sales potential of LinkedIn. Through targeted training of the salespeople in your organization, we ensure that they understand the actual value of the professional use of the platform.

To find new customers and to generate leads, LinkedIn can be a powerful shortcut. Moreover, the platform helps facilitate the complex task of finding people with whom you have previously done business with. In the personal network lie many exciting opportunities to find companies and decision-makers who can potentially enrich the personal network and represent new business opportunities.

Elements that may be included in a customized training program:

• How LinkedIn is markedly different from other social media platforms
• What is Social Selling?
• Ten essential elements for a personal profile
• How to expand your network with relevant people
• How to enrich the professional network on LinkedIn – both in regards to customers and other professional relations
• Acquire a complete overview of the use of your connections when working with leads
• How to measure the benefits of working with LinkedIn
• How to use LinkedIn for booking meetings
• The role of salespeople in LinkedIn Groups
• LinkedIn for lead generation and how to generate new customers
• The company’s role on LinkedIn

After having participated in the training session, the participants will have gained a superior understanding of how to use LinkedIn and the personal network in the process of generating:

• New leads
• Prospects
• Relevant connections
• Creating enrichment

Participants will gain the following:

• A reliable and professional presence on LinkedIn
• Thorough knowledge and understanding of how LinkedIn can be used as a sales and networking tool
• The ability to develop personal metrics for measurements of using LinkedIn in sales
• Tools for lead generation concerning various business segments
• Competences for using LinkedIn as a platform for booking meetings

Why focus on Social Selling?

Today, working in sales is much more than just booking meetings over the phone. It is just as much about building confidence and trust in both the salesperson and the company – it is about positioning, relationships, and personal networks. Also, Social Selling is concerned with managing and structuring the process of using social media efficiently in sales throughout the organization.

For us, Social Selling is about using social channels to create awareness, confidence, enrichment, relationships, and ultimately business. This applies to the existing relations of the organization, but also the salespeople’s and other commercial employees’ personal profiles and networks.

Our experience with using LinkedIn for Social Selling

We have personal experience with LinkedIn since 2004 and have primarily built Digital Works up through our personal networks. Additionally, we have conducted internal training sessions for sales and marketing companies. We have profound experience with IT services, Banking & Insurance, Energy & Utilities, and Life Science.

Learn more through a meeting where we present one of our cases relevant to your industry and discuss your thoughts.

The request is not binding, which means that you can always cancel the meeting later if you change your mind.