Social media

What is your LinkedIn strategy?

This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform.
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New feature on LinkedIn: Now you can finally schedule your posts

Do you use LinkedIn as a part of your SoMe strategy? In that case, we have some good news for you. Over the past few months, LinkedIn has been testing a new scheduling feature internally, and soon it will be available to the platform users. Yes, that’s right – soon, you will be able to schedule posts directly in LinkedIn’s...
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Virtuel Video Selling

Reach out to your customers with video content

Does video content take part in your SoMe strategy? If not, we recommend you to reconsider including videos in your SoMe practice. Videos are, in fact, a unique tool to communicate with your audience regardless of whether you want to create awareness of your brand, sell a specific product or service, or focus on sharing knowledge. Videos are easy to...
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Upgrade your Company Page with LinkedIn’s newest features

Are you administrating a Company Page on LinkedIn, and do you want to stay on top of the latest updates from LinkedIn? Then read along here. Several LinkedIn Company Pages features have recently been unveiled or are currently rolling out that can help you take your business or organization to the next level. We have created a quick overview of...
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More than just a tweet

You probably know Twitter for its short messages with a 280-character limit – a so-called tweet. Twitter is now exploring the opportunity of writing longer posts on its platform. The tech company is testing a new feature called the Twitter Note. The new feature allows users on Twitter to write up to 2500 words in one single post. According to...
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Make your LinkedIn feed more interesting

Do you ever feel like your LinkedIn feed is drowning in irrelevant content that doesn’t add value and productivity for you? LinkedIn is now introducing new features that will give you a more personalized and relevant experience when you scroll through your feed.
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How to create a newsletter from your LinkedIn Page

Since the beginning of March, you can create a newsletter on LinkedIn from a Page or as an individual (if you have chosen the Creator Mode). Newsletters can be created and sent from all pages: Showcase-, Product-, or Service Pages. If you create a newsletter from a subpage (e.g., Showcase Pages), the newsletter won’t be linked to the Company Page.
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What is a product tab on LinkedIn?

The ‘Products’ tab on LinkedIn is back. LinkedIn has launched a new tab for Company Pages. This will create a specific space for businesses to showcase their products and highlight relevant features on LinkedIn.
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The complete guide for a SoMe-policy

Having a SoMe-policy in your company is a good way to ensure that your employees behave appropriately on the different SoMe channels. This article presents you with a useful guide on designing a SoMe-policy across your channels.
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Guide to add subtitles to your LinkedIn videos

Videos on LinkedIn are prominent to increase visibility and organic reach. However, there is one essential matter with the format that one needs to be aware of. Many LinkedIn users watch videos (85%) without audio. It is, therefore, an excellent idea to add subtitles to your videos. This article will provide you with an easy way to add subtitles to...
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