LinkedIn has introduced several new features designed to enhance user experience, streamline advertising, and improve content transparency. Here’s a breakdown of 5 new features to help you navigate its landscape:
1. AI-Powered ad campaigns with Accelerate
This AI-powered tool analyses your product or service and company information provided and recommends a complete campaign strategy, including target audience and creative content type (images, videos, etc.). You’re still in control, able to adjust and refine the campaign before launch.
Learn more about how Accelerate works and what you should consider before using it.
2. LinkedIn introduces labels for AI-generated images
Have you ever wondered if a picture is created with AI because it doesn´t seem real? LinkedIn is now labelling AI-generated images to improve transparency and fight misinformation. This move aligns with actions by other platforms like TikTok and complies with standards from the Coalition for Content Provenance and Authenticity (C2PA).
Read more about LinkedIn´s labelling for AI-generated images feature.
3. Sponsored newsletters and articles
Similar to sponsored articles, you can now pay to promote your company’s newsletter, reaching a wider audience within your industry.
According to LinkedIn, this could be a valuable tool for building brand awareness and generating leads, as well as a showcase of your company´s expertise in front of other relevant professionals or organizations. For now, this tool is only available from Company Pages, not personal profiles where one is sending out newsletters.
Learn more about Sponsored articles.
4. Premium Company Pages
LinkedIn claims that businesses can now increase their reach with LinkedIn’s Premium Company Pages. This subscription unlocks additional features to enhance their company profile and attract more attention within the platform. Think of it as a toolbox with resources to showcase your brand in the best light.
Read more about Premium Company Pages.
5. Link preview images get a smaller look
You might have noticed that link preview images in organic posts appear smaller than before. This is a deliberate change by LinkedIn to encourage native posting (articles and updates) on their platform. However, sponsored posts retain the larger image format. So, if you want your links to stand out organically, consider creating an attractive post to join them.
Sources: LinkedIn & Social Media Today.