Category

Content marketing
01
Nov

18 do’s and don’ts on LinkedIn

It’s not always easy to navigate on LinkedIn – this applies to both the “oldies” and “newbies”. We, therefore, provide you with 18 do’s and don’ts, that you can use when strolling around on the professional network, LinkedIn. Personal is “go” If you want to create new valuable connections, it is a good idea to be personal in all your...
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12
Jun

Strategic use of content for Social Selling

By sharing professional and relevant content on LinkedIn, you can position yourself. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance of strategic use of content for your Social Selling on LinkedIn. Why share content? If you are to succeed...
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16
Nov

How to succeed with employee advocacy

Has employee advocacy not been a part of your organizations thoughts in 2017, then 2018 might be the year to start thinking about it. In this article we have gathered 9 tips on how to ensure a successful startup of your employee advocacy program.
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30
Jan

How to write a successful LinkedIn article

Publishing a LinkedIn article is the perfect opportunity to strengthen your brand and your profile – but writing an article that will be published among professionals can be intimidating and cause performance anxiety. In this article, we guide you through the process of writing a successful LinkedIn article that will impress even a journalist.
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07
Dec

The value of active colleagues on social media

Everyone is talking about it right now; ‘Employee Advocacy.’ But what is it really? Why should we spend energy on it? And what is the value? You’ll get the answers in this article.
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09
Nov

6 tips for content amplification

Amplifying the content is, as we say, half the work. Unfortunately, it is rare that one’s content gets shared by itself, and even rarer that it is spread to our desired audience.
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17
Aug

Here’s why your employees should use LinkedIn actively

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.
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05
Mar

6 tips for your content marketing plan

Many of you are already working with content planning, either formally or more sporadically. In this article, you’ll find tips for planning, content, set up and much more, so you can produce better results with content marketing in your business.
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