Category

Content marketing
08
Jul

Quantity or quality on social media?

Content marketing is a trending subject these days. Unfortunately, the resources to get the job done is not infinite. So where should the focus be placed? Quantity or quality? In this article, we give our opinion on which strategy to choose.
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07
May

10 things to post on your company page

There are more than 30 million Company Pages on LinkedIn. If you aren’t one of those who take advantage of the potential with a Company Page, you miss a unique opportunity to reach your target audience directly. We provide you with 10 tips on what kind of content you can share from your Company Page.
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03
Apr

HR is the new marketing

Active employees represent a golden way for the company to create meaningful marketing. In this article, you will learn how your employees and how to work with employee advocacy can be beneficial.
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19
Feb

4 advices for your Social Selling effort

In this article, we dive into 4 elements that are crucial to your Social Selling effort, and simple mistakes that can damage your credibility, personal brand and ultimately the company you work for. Exactly what you are trying to achieve with Social Selling.
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16
Nov

How to succeed with employee advocacy

Has employee advocacy not been a part of your organizations thoughts in 2018, then 2019 might be the year to start thinking about it. In this article we have gathered 9 tips on how to ensure a successful startup of your employee advocacy program.
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01
Nov

18 do’s and don’ts on LinkedIn

It’s not always easy to navigate on LinkedIn – this applies to both the “oldies” and “newbies”. We, therefore, provide you with 18 do’s and don’ts, that you can use when strolling around on the professional network, LinkedIn. Personal is “go” If you want to create new valuable connections, it is a good idea to be personal in all your...
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12
Jun

Strategic use of content for Social Selling

By sharing professional and relevant content on LinkedIn, you can position yourself. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance of strategic use of content for your Social Selling on LinkedIn. Why share content? If you are to succeed...
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30
Jan

How to write a successful LinkedIn article

Publishing a LinkedIn article is the perfect opportunity to strengthen your brand and your profile – but writing an article that will be published among professionals can be intimidating and cause performance anxiety. In this article, we guide you through the process of writing a successful LinkedIn article that will impress even a journalist.
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07
Dec

The value of active colleagues on social media

Everyone is talking about it right now; ‘Employee Advocacy.’ But what is it really? Why should we spend energy on it? And what is the value? You’ll get the answers in this article.
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09
Nov

6 tips for content amplification

Amplifying the content is, as we say, half the work. Unfortunately, it is rare that one’s content gets shared by itself, and even rarer that it is spread to our desired audience.
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