Category

Content marketing
14
Dec

LinkedIn predictions for 2023 

This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:
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Virtuel Video Selling
01
Nov

Reach out to your customers with video content

Does video content take part in your SoMe strategy? If not, we recommend you to reconsider including videos in your SoMe practice. Videos are, in fact, a unique tool to communicate with your audience regardless of whether you want to create awareness of your brand, sell a specific product or service, or focus on sharing knowledge. Videos are easy to...
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08
Aug

Establish KPIs and measure the performance of your newsletter

Do you keep an eye on how your newsletter is performing? Like your other marketing activities, measuring your email marketing campaign’s performance is essential. You can measure this through a couple of relevant KPIs, Key Performance Indicators. Use the KPIs to create goals for your email campaign and compare the performances of your newsletters. 
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08
Aug

Is email marketing still relevant?

When we talk about online marketing today, we tend to focus on social media, but that doesn’t mean email marketing is less valuable. Several surveys are saying the opposite. According to Emarsys, more than 81% of all small & medium-sized businesses use email as their primary communication channel for customer enlistment and 80% for customer maintenance. 
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04
Jan

The complete guide for a SoMe-policy

Having a SoMe-policy in your company is a good way to ensure that your employees behave appropriately on the different SoMe channels. This article presents you with a useful guide on designing a SoMe-policy across your channels.
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19
Nov

Strategic use of content for Social Selling

You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...
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29
Sep

Guide to image formats on LinkedIn

The visual elements are an essential part of the work on LinkedIn. So maybe it’s time for you to correct the skewed photos and add new ones in the correct format. In this article, we have created a guide for image formats on LinkedIn for you, whether it’s your personal profile or the Company Page that needs a correction.
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31
Aug

Free Visual Content Creation Tools

The visual universe has become more significant and, at the same time, more important for capturing users’ attention on SoMe. In this article, you will get wiser on which free visual content creation tools can help improve your visibility.
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23
Aug

8 tips for a successful SEO optimization

Successful SEO optimization requires a good “partnership” with Google. But how do you build this “partnership”? Although Google is constantly updating and changing its algorithms, there are some fundamental elements that you should be aware of to improve your SEO. In this article, we will provide you eight essential tips so that you improve your SEO optimization.
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07
Jun

New Features on LinkedIn in 2021

LinkedIn is constantly changing and updating its features and functionalities. In this article we will show the new functions as for 2021.
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