You may have refined your target audience and created eye-catching visuals, yet your LinkedIn campaign still fails to deliver. One of the most common reasons is that your teaser texts exceed LinkedIn’s character restrictions. Each ad format, from single-image posts to sponsored messages, has its own rules. Ignoring them can result in cut-off headlines, hidden calls-to-action, or even inefficient use...Read More

For years, hashtags have been a key part of many LinkedIn strategies. They were once seen as a “growth hack” to boost reach and attract new followers. But times have changed, and so has the role of hashtags – unfortunately, in our view at Digital Works.Read More

For years, LinkedIn has been an attractive channel for companies and professionals looking to build visibility, credibility, and network, without spending money on advertising. But as LinkedIn shifts its algorithm and intensifies its commercial ambitions, it has become significantly harder to achieve organic reach, whether you’re a company or an individual. Perhaps LinkedIn has taken an example from Meta’s playbook 😉 since...Read More

Video content is becoming more and more important on LinkedIn — and for good reason. People are watching 36% more video on the platform than they were just a year ago, and video posts get much more engagement than regular text or image posts. Whether you’re promoting brand awareness or showcasing expertise, video offers unmatched potential to connect on a...Read More

LinkedIn has recently introduced several enhancements to its Campaign Manager platform, aiming to provide marketers with more precise tools for audience targeting, performance analysis, and campaign optimization.​Read More

LinkedIn is testing a new feature allowing users to switch their feed to show updates exclusively from their first-degree connections. This move emphasizes the importance of networking and contact interaction on the platform.Read More

LinkedIn is rolling out a new feature aimed to help users better understand the impact of their interactions on the platform. With comment impression counts soon available to everyone, users will be able to track how many times their comments have been viewed, adding another layer to LinkedIn’s growing variety of engagement analytics.Read More

Here are 5 impactful ways to take your LinkedIn efforts to another level in 2025:Read More

LinkedIn has launched some new features for a limited group of users, preparing for a wider rollout in 2025. Let’s explore each in detail:Read More

More statistics indicate a rising popularity for LinkedIn. Impressive, considering the platform is more than 20 years old. Let’s take a look at more interesting numbers:Read More