Category

Content marketing
03
May

LinkedIn’s numbers are still growing

LinkedIn continues to consolidate its position as the number one platform for professional networking.  
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01
Aug

Two new changes to LinkedIn’s algorithm

LinkedIn has implemented changes to the algorithm recently, impacting the potential visibility of your posts. To boost your reach, it’s crucial to focus on sharing “knowledge and advice.”
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13
Mar

The use of video on a B2B market

It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. 
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28
Feb

Guide to creating a strong personal brand 

How to develop your brand strategy? To build a solid personal brand, you need a strong branding strategy to help you be an expert in your industry. A plan to grow your brand is essential; growth and success for your business also come with that.  But how to create a solid personal brand? That won´t happen overnight; if you stay...
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14
Dec

LinkedIn predictions for 2023 

This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:
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Virtuel Video Selling
01
Nov

Reach out to your customers with video content

Does video content take part in your SoMe strategy? If not, we recommend you to reconsider including videos in your SoMe practice. Videos are, in fact, a unique tool to communicate with your audience regardless of whether you want to create awareness of your brand, sell a specific product or service, or focus on sharing knowledge. Videos are easy to...
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08
Aug

Establish KPIs and measure the performance of your newsletter

Do you keep an eye on how your newsletter is performing? Like your other marketing activities, measuring your email marketing campaign’s performance is essential. You can measure this through a couple of relevant KPIs, Key Performance Indicators. Use the KPIs to create goals for your email campaign and compare the performances of your newsletters. 
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08
Aug

Is email marketing still relevant?

When we talk about online marketing today, we tend to focus on social media, but that doesn’t mean email marketing is less valuable. Several surveys are saying the opposite. According to Emarsys, more than 81% of all small & medium-sized businesses use email as their primary communication channel for customer enlistment and 80% for customer maintenance. 
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04
Jan

The complete guide for a SoMe-policy

Having a SoMe-policy in your company is a good way to ensure that your employees behave appropriately on the different SoMe channels. This article presents you with a useful guide on designing a SoMe-policy across your channels.
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19
Nov

Strategic use of content for Social Selling

You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...
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