More statistics indicate a rising popularity for LinkedIn. Impressive, considering the platform is more than 20 years old. Let’s take a look at more interesting numbers:
- LinkedIn has over 1 billion members worldwide, maintaining its position as the largest professional networking platform globally. The user base is primarily distributed across North America, Asia-Pacific, Europe, Latin America, and the Middle East and Africa.
- While the US remains the largest market with over 211 million users, international presence is strong, with 78% of users residing outside the US, including significant numbers in India, Brazil, and the United Kingdom.
- Each month, LinkedIn attracts 1.6 billion visitors, with 40% of them engaging with a page organically every week. This high level of engagement demonstrates the platform’s relevance in the whole world.
- LinkedIn ranks as the most trusted platform, favored by brands navigating the challenges of social advertising.
- Over 70% of marketers recognize LinkedIn as a reliable platform for achieving a good return on investment, making it more trusted than Instagram, WhatsApp, and Facebook.
- Furthermore, LinkedIn serves as a vital hub for business with 67 million companies listed on the site. Pages that post content weekly see follower growth rates increase by 5.6 times.
- Lastly, LinkedIn is reaching key decision-makers, with 4 out of 5 users involved in business decision processes.
If you want more interesting LinkedIn statistics? Visit Hootsuite and LinkedIn.