LinkedIn has introduced a new premium category for company pages, promising a range of features to boost visibility, engagement, and lead generation. But is it worth the 99,99€ monthly subscription price? For now, it´s not available for all Company Pages yet, but at Digital Works we´re very eager to try it once it´ll be launched for us too.
What is a LinkedIn Premium Company Page?
A LinkedIn Premium Company Page is essentially a subscription-based upgrade to your standard company page. It offers additional tools and insights to help businesses optimize their LinkedIn presence.
What features does it include?
LinkedIn Premium Company Pages includes six key features:
- Custom call-to-action (CTA) button: Similar to personal profiles, you can add a button to drive traffic to your website or encourage sign-ups.
- Page visitor insights: See who has visited your page, a feature that could be valuable for sales and marketing teams.
- Custom testimonial: Showcase positive feedback from clients with a short testimonial and logo.
- AI-powered post writing assistance: Leverage LinkedIn’s AI to help draft your company posts.
- Auto-invite engaged members: Automatically invite people who interact with your content to follow your page.
- Gold LinkedIn ‘IN’ logo: A visual badge to signify your premium status.
How much does it cost?
LinkedIn has reportedly set the price at 99.99€ per month, with a 30% discount (69.99€) for annual subscriptions. While this might seem quite high, the potential return on investment could justify the cost if it leads to increased leads and followers.
Should you upgrade?
We are still doubting on whether LinkedIn Premium Company Pages are worth the investment. While some features like page visitor insights and auto-invites look promising, others like the AI writing assistant and gold logo seem less impactful.
Lastly, the decision to upgrade depends on your business goals and budget. If you’re looking to maximize lead generation and gain deeper insights into your audience, the premium features might be worthwhile. However, it’s essential to carefully weigh the costs and benefits before committing.
We recommend trying the free trial (when getting it) to test out the features and see if they deliver the desired results for your business.
