A new year means new LinkedIn Company Page tools. In an effort to help organizations and brands boost their organic promotion efforts and increase engagement with colleagues, LinkedIn is launching some new tools. In total, there are three tools, and they are: “My Company” tab, “Product Pages”, and “Stories”. Read this article and learn more about the new tools and...Read More
One of the questions I am often asked from customers is, “What is the true value of the SSI score?”. The answer to that question is not simple but complex, and thus the basis for this article. However, there is no doubt that the SSI score can be an insightful tool to measure your performance on LinkedIn and give an...Read More
Do you wonder if it is worth investing time and money in video marketing? YES! In this article, we provide you with several reasons why video should be a part of your future marketing strategy. In the news feed on social media, video content is everywhere, and it is the content that performs best compared with other types of posts. ...Read More
Is it possible for companies and employees to strengthen each other’s brand on social media? YES, and the answer is Employee Advocacy. This article explains the concept of Employee Advocacy and all the benefits within it.Read More
Content marketing is a trending subject these days. Unfortunately, the resources to get the job done is not infinite. So where should the focus be placed? Quantity or quality? In this article, we give our opinion on which strategy to choose.Read More
There are more than 30 million Company Pages on LinkedIn. Suppose you aren’t one of those who take advantage of the potential with a Company Page already. In that case, you are missing out on a unique opportunity to reach your target audience directly. In this article, we provide you with 10 tips on what types of content to share...Read More
Active employees represent a golden way for the company to create meaningful marketing. In this article, you will learn how your employees and how to work with employee advocacy can be beneficial.Read More
It’s not always easy to navigate on LinkedIn – this applies to both the “oldies” and “newbies”. Therefore, we provide you with 18 do’s and don’ts, that you can use when strolling around on the professional network, LinkedIn. 1. Personal is “go” If you want to create new valuable connections, it is a good idea to be personal in all...Read More
Publishing a LinkedIn article is the perfect opportunity to strengthen your brand and your profile – but writing an article that will be published among professionals can be intimidating and cause performance anxiety. In this article, we guide you through the process of writing a successful LinkedIn article that will impress even a journalist.Read More
