Is it possible for companies and employees to strengthen each other’s brand on social media? YES, and the answer is Employee Advocacy. This article explains the concept of Employee Advocacy and all the benefits within it.Read More

Content marketing is a trending subject these days. Unfortunately, the resources to get the job done is not infinite. So where should the focus be placed? Quantity or quality? In this article, we give our opinion on which strategy to choose.Read More

There are more than 30 million Company Pages on LinkedIn. Suppose you aren’t one of those who take advantage of the potential with a Company Page already. In that case, you are missing out on a unique opportunity to reach your target audience directly. In this article, we provide you with 10 tips on what types of content to share...Read More

Active employees represent a golden way for the company to create meaningful marketing. In this article, you will learn how your employees and how to work with employee advocacy can be beneficial.Read More

It’s not always easy to navigate on LinkedIn – this applies to both the “oldies” and “newbies”. Therefore, we provide you with 18 do’s and don’ts, that you can use when strolling around on the professional network, LinkedIn. 1. Personal is “go” If you want to create new valuable connections, it is a good idea to be personal in all...Read More

Publishing a LinkedIn article is the perfect opportunity to strengthen your brand and your profile – but writing an article that will be published among professionals can be intimidating and cause performance anxiety. In this article, we guide you through the process of writing a successful LinkedIn article that will impress even a journalist.Read More

Everyone is talking about it right now; ‘Employee Advocacy.’ But what is it really? Why should we spend energy on it? And what is the value? You’ll get the answers in this article.Read More

Amplifying the content is, as we say, half the work. Unfortunately, it is rare that one’s content gets shared by itself, and even rarer that it is spread to our desired audience.Read More

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.Read More

Many of you are already working with content planning, either formally or more sporadically. In this article, you’ll find tips for planning, content, set up and much more, so you can produce better results with content marketing in your business.Read More