Category

Content marketing
29
Sep

Guide to image formats on LinkedIn

The visual elements are an essential part of the work on LinkedIn. So maybe it’s time for you to correct the skewed photos and add new ones in the correct format. In this article, we have created a guide for image formats on LinkedIn for you, whether it’s your personal profile or the Company Page that needs a correction.
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31
Aug

Free Visual Content Creation Tools

The visual universe has become more significant and, at the same time, more important for capturing users’ attention on SoMe. In this article, you will get wiser on which free visual content creation tools can help improve your visibility.
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23
Aug

8 tips for a successful SEO optimization

Successful SEO optimization requires a good “partnership” with Google. But how do you build this “partnership”? Although Google is constantly updating and changing its algorithms, there are some fundamental elements that you should be aware of to improve your SEO. In this article, we will provide you eight essential tips so that you improve your SEO optimization.
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07
Jun

New Features on LinkedIn in 2021

LinkedIn is constantly changing and updating its features and functionalities. In this article we will show the new functions as for 2021.
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16
Mar

LinkedIn news: New Company Page tools

A new year means new LinkedIn Company Page tools. In an effort to help organizations and brands boost their organic promotion efforts and increase engagement with colleagues, LinkedIn is launching some new tools. In total, there are three tools, and they are: “My Company” tab, “Product Pages”, and “Stories”. Read this article and learn more about the new tools and...
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16
Mar

The value of the LinkedIn SSI score

One of the questions I am often asked from customers is, “What is the true value of the SSI score?”. The answer to that question is not simple but complex, and thus the basis for this article. However, there is no doubt that the SSI score can be an insightful tool to measure your performance on LinkedIn and give an...
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09
Jan

Video is the future

Do you wonder if it is worth investing time and money in video marketing? YES! In this article, we provide you with several reasons why video should be a part of your future marketing strategy.  In the news feed on social media, video content is everywhere, and it is the content that performs best compared with other types of posts. ...
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02
Oct

What is Employee Advocacy?

Is it possible for companies and employees to strengthen each other’s brand on social media? YES, and the answer is Employee Advocacy. This article explains the concept of Employee Advocacy and all the benefits within it.
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08
Jul

Quantity or quality on social media?

Content marketing is a trending subject these days. Unfortunately, the resources to get the job done is not infinite. So where should the focus be placed? Quantity or quality? In this article, we give our opinion on which strategy to choose.
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07
May

10 things to post on your Company Page

There are more than 30 million Company Pages on LinkedIn. Suppose you aren’t one of those who take advantage of the potential with a Company Page already. In that case, you are missing out on a unique opportunity to reach your target audience directly. In this article, we provide you with 10 tips on what types of content to share...
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