LinkedIn has introduced a new premium category for company pages, promising a range of features to boost visibility, engagement, and lead generation. But is it worth the 99,99€ monthly subscription price? For now, it´s not available for all Company Pages yet, but at Digital Works we´re very eager to try it once it´ll be launched for us too.Read More

LinkedIn has introduced several new features designed to enhance user experience, streamline advertising, and improve content transparency. Here’s a breakdown of 5 new features to help you navigate its landscape:Read More

LinkedIn continues to consolidate its position as the number one platform for professional networking.  Read More

LinkedIn has implemented changes to the algorithm recently, impacting the potential visibility of your posts. To boost your reach, it’s crucial to focus on sharing “knowledge and advice.”Read More

It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. Read More

How to develop your brand strategy? To build a solid personal brand, you need a strong branding strategy to help you be an expert in your industry. A plan to grow your brand is essential; growth and success for your business also come with that.  But how to create a solid personal brand? That won´t happen overnight; if you stay...Read More

One of the questions I am often asked from customers is, “What is the true value of the SSI score?”. The answer to that question is not simple but complex, and thus the basis for this article. However, there is no doubt that the SSI score can be an insightful tool to measure your performance on LinkedIn and give an...Read More

This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:Read More

You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...Read More

Does video content take part in your SoMe strategy? If not, we recommend you to reconsider including videos in your SoMe practice. Videos are, in fact, a unique tool to communicate with your audience regardless of whether you want to create awareness of your brand, sell a specific product or service, or focus on sharing knowledge. Videos are easy to...Read More