The visual universe has become more significant and, at the same time, more important for capturing users’ attention on SoMe. In this article, you will get wiser on which free visual content creation tools can help improve your visibility.

1. Design Infographics

You have probably come across the so-called infographics before. Infographics are basically visual presentations of various information, data, or knowledge. It is a content marketing format that brings your data to life, making it an eye-catcher.

For many, one problem with infographics may be that it can be complicated to make if one has not tried it before. However, there are several different free tools that are easy to use and that do not require any special software or a graphic designer in the team. is a popular and user-friendly website. Here you can choose from various infographics elements, drag them around as you wish, choose from a wide range of backgrounds, upload your images, use your data, and much more. All in all, you can create your very own universe of infographics just the way you want it to be. The result will be a tailored and professional infographic that can call the attention among the users.

Also read: Guide to image formats on LinkedIn.

2. Make video slideshows

Have you considered using slideshows in your content marketing? By this, we do not necessarily mean a standardized PowerPoint presentation, but instead a more relaxed or fun video where you use your own visual content.

Creative slideshows can be a fun way to share the news of launching a new product, show “behind the scenes,” or how your product/service is used.

Promo gives you an excellent opportunity to create this kind of content both quickly and easy. Here you have a video or gallery that you can share with your network on different social platforms. You choose your photos or videos, add a filter, choose background music, and voilà! You can also choose to send the video by email or post it on your website.

You can also make use of Magisto, which has the same concept.

3. Create graphic designs

If a creative soul is hiding in you, but you lack the skills or wallet for Photoshop and Illustrator, then we might have the alternative for you, which we ourselves use with great satisfaction.

Canva is quick and easy to use. Here you can create images for social media, and it offers many different templates. You can edit text, objects, colors, images – including your own photos, but also make use of Canva’s extensive image library. It has thousands of free images that you can make use of. This gives you 100% control over your visual content creation.

4. Replace slides with animated video

If you are a little tired of your old PowerPoint presentations, then there is a pool of ​​options where you can create presentations that stand out from the crowd.

Powtoon is a great alternative where you can make animated and exciting videos and presentations. It is ideal for product demonstrations, business presentations, and teasers about your business. You can choose from a wide variety of templates, backgrounds, elements, and more. You also have the option of editing an existing template or starting from scratch and designing your own presentation. If you have a few fun ideas for content but lack the medium, then Powtoon may be a good option for you.

5. Edit your photos

Another image editing tool that you can use for free is Pixlr, which is a user-friendly platform.

Like the other tools, you can upload your images or use the extensive image archive, where you can then easily and quickly adjust the size of your photos, add colors, filters, and text when you need to make creative collages.

An advantage of Pixlr is that you are free to choose whether you want to work in an online browser, download the application to your desktop or make use of their app on your mobile device.

All these tools give you an excellent opportunity to create professional, tailored, and entertaining content for SoMe. So, get started right away – your audience will love it.

Do you make use of one or more of the mentioned visual content creation tools?

We’d love to hear about your experience if you’ve worked with any of these programs or have more free tools that you think should be added.

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