Do you wonder if it is worth investing time and money in video marketing? YES! In this article, we provide you with several reasons why video should be a part of your future marketing strategy. 

In the news feed on social media, video content is everywhere, and it is the content that performs best compared with other types of posts. 

LinkedIn especially loves videos. LinkedIn has made several initiatives to promote video content on the platform. Among others, LinkedIn has made it possible to create sponsored video content and to share videos directly from your Company Page. 

According to LinkedIn, users are 20 times more likely to share a video with a connection than any other post, and they spend 300% more time watching sponsored video content compared to regular static ads.  

Demand for video is increasing 

Many companies use video in their marketing strategy, and 87% of marketers use video as a marketing tool. Nevertheless, we are not only watching videos for entertainment but also to become more enlightened about the brands surrounding us. 

Studies show that up to 54% of consumers wish to see video content regarding the brand or the company they support. The reason for this might be due to the fact that consumers are more aware of video content. Thus, the studies underpin the potential of video content and how videos can be used to increase audience engagement. 

Video = Profit

On social media, 88% of marketers are satisfied with the return on investment of their video marketing efforts. Companies use video content to increase their sales, increase their brand awareness, and to retain their current customers. 

The most common social platforms for video content are Instagram, Facebook, and YouTube. Especially YouTube experiences great demand. YouTube is the most popular video platform worldwide and is the world’s second-largest search engine, with more than half a billion monthly users watching more than 1 billion hours of video a day. 

Furthermore, video marketers receive 66% more qualified leads per year, and 54% of video marketers achieve an increase in brand awareness. This is well-linked to the fact that 88% of consumers spend more time on websites where videos appear. This might contribute to the process of maintaining your target group on your website for a longer period of time and to increase brand awareness. 

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