Having a SoMe-policy in your company is a good way to ensure that your employees behave appropriately on the different SoMe channels. This article presents you with a useful guide on designing a SoMe-policy across your channels.Read More

Videos on LinkedIn are prominent to increase visibility and organic reach. However, there is one essential matter with the format that one needs to be aware of. Many LinkedIn users watch videos (85%) without audio. It is, therefore, an excellent idea to add subtitles to your videos. This article will provide you with an easy way to add subtitles to...Read More

The visual universe has become more significant and, at the same time, more important for capturing users’ attention on SoMe. In this article, you will get wiser on which free visual content creation tools can help improve your visibility.Read More

I am delighted that LinkedIn has again added polls as a possible post option after many years of absence. Creating a poll post has many options and a great potential for involvement.Read More

LinkedIn is a great place to get your content seen by a broader audience, but what should you consider to maximize your future personal post-exposure? One question I constantly get when I’m working with clients, both physically and virtually, is: How does the LinkedIn algorithm actually work? There is no easy answer to this question, surprise!Read More

A new year means new LinkedIn Company Page tools. In an effort to help organizations and brands boost their organic promotion efforts and increase engagement with colleagues, LinkedIn is launching some new tools. In total, there are three tools, and they are: “My Company” tab, “Product Pages”, and “Stories”. Read this article and learn more about the new tools and...Read More

Do you have experience with paid advertisement on LinkedIn? If yes, then you probably know that building the target audience is a key step. You might also know that building your target audience can be complicated and challenging. In this article, we present you with a practical guide on how to build the perfect target audience for your LinkedIn ads....Read More

Summer is coming to an end, and you are probably just getting started or going back to work soon. In this regard, you might have missed some of the LinkedIn updates that have been introduced over the last months. In this article, we present you with the newest options and features launched by LinkedIn.  Read More

There are a ton of different functions available on LinkedIn, of which only a few people know about all of them. For example, do you know how many LinkedIn invitations that you have received but not yet accepted? Or have you considered how to avoid spam from various LinkedIn groups? In this article, we have gathered some of the functions...Read More

You have probably experienced that your organic posts do not receive as many views and as much engagement as you would wish. This is most likely because of LinkedIn’s algorithms. The algorithms change constantly and can be a jungle to navigate in. Therefore we, in this article, present you with valuable pieces of advice on how to challenge them.Read More