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Digital Works
17
Aug

Here’s why your employees should use LinkedIn actively

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.
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05
Aug

How to measure your Social Selling efforts

Social selling is happening now – and it’s not without good reason. Research shows that 57 % of those employed at companies that engage with social media achieve more qualified leads.
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05
Aug

Social Selling Index on LinkedIn

Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.
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22
May

New Analytics for LinkedIn Posts

Are you publishing long-form posts on LinkedIn by using the function ‘Publish a Posts’? In this case, there is now good news for you – and have you not yet tried out this great function then maybe this new feature will encourage you to do so. 
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24
Nov

6 LinkedIn tricks you might not know

Most of us make use of LinkedIn several times a week, and many would thereby call themselves ”super users” of LinkedIn. But, do you know these tricks?  Before we begin, I want to point out that the majority of these so-called tricks follow the assumption that you have LinkedIn Contacts. Contacts have already been rolled out on most profiles. However,...
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31
Jul

New LinkedIn feature: Direct Sponsored Content

If you have worked with LinkedIn’s Sponsored Updates, you have undoubtedly missed this function; a new ad initiative from LinkedIn, called Direct Sponsored Content.
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07
Apr

The LinkedIn Blueprint for Success for your company

LinkedIn is the world’s largest professional network, with more than 277 million users, and counting. More than 3 million companies have established a Company Page, but what is key to consider when establishing a professional presence on LinkedIn for your company?
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05
Mar

6 tips for your content marketing plan

Many of you are already working with content planning, either formally or more sporadically. In this article, you’ll find tips for planning, content, set up and much more, so you can produce better results with content marketing in your business.
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22
Jan

The role of staff on LinkedIn

The staff or employees and colleagues, play a large role in the work towards achieving success on LinkedIn. However, it can lead to a number of uncertainties, thoughts and new challenges.
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