Is your newsletter a good business? Find out by calculating your ROI – Return on Investment. But first, you must be aware that the result depends on your goals for your newsletter. Is your goal to make your audience sign up on your web page or to sell a specific product? And what is the value of a conversion?Read More

Do you keep an eye on how your newsletter is performing? Like your other marketing activities, measuring your email marketing campaign’s performance is essential. You can measure this through a couple of relevant KPIs, Key Performance Indicators. Use the KPIs to create goals for your email campaign and compare the performances of your newsletters. Read More

When we talk about online marketing today, we tend to focus on social media, but that doesn’t mean email marketing is less valuable. Several surveys are saying the opposite. According to Emarsys, more than 81% of all small & medium-sized businesses use email as their primary communication channel for customer enlistment and 80% for customer maintenance. Read More

You probably know Twitter for its short messages with a 280-character limit – a so-called tweet. Twitter is now exploring the opportunity of writing longer posts on its platform. The tech company is testing a new feature called the Twitter Note. The new feature allows users on Twitter to write up to 2500 words in one single post. According to...Read More

Do you ever feel like your LinkedIn feed is drowning in irrelevant content that doesn’t add value and productivity for you? LinkedIn is now introducing new features that will give you a more personalized and relevant experience when you scroll through your feed.Read More

Do you have an Employee Advocacy strategy in your organization? If you haven´t yet implemented one, 2022 might be the year to start thinking about it. In this article, we have gathered seven tips on how to succeed with Employee Advocacy and ensure a successful startup for your Employee Advocacy strategy.Read More

Having a SoMe-policy in your company is a good way to ensure that your employees behave appropriately on the different SoMe channels. This article presents you with a useful guide on designing a SoMe-policy across your channels.Read More

You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...Read More

The visual elements are an essential part of the work on LinkedIn. So maybe it’s time for you to correct the skewed photos and add new ones in the correct format. In this article, we have created a guide for image formats on LinkedIn for you, whether it’s your personal profile or the Company Page that needs a correction.Read More

A professional LinkedIn profile should thoroughly express who you are, your skills, competencies, and employment history. In this article, we present you with 10 important things to remember for appearing professional on your personal LinkedIn profile.Read More