LinkedIn is a great place to get your content seen by a broader audience, but what should you consider to maximize your future personal post-exposure? One question I constantly get when I’m working with clients, both physically and virtually, is: How does the LinkedIn algorithm actually work? There is no easy answer to this question, surprise!Read More
When did you last feel that one of your LinkedIn connections had a sincere interest in offering professional inspiration without an obvious motive? Could that actually be transformed into concrete actions within your company? Through enrichment, you can create strong connections and ambassadors in the market, and that’s when the Social Selling outcome takes place.Read More
More and more Sales Directors are now using the Social Selling approach to strengthen relations with potential and existing customers on LinkedIn. Times have changed, and so has the sales model. This guide will provide you with an overview of the essential points to consider for a successful LinkedIn journey.Read More
What are the most important things to have in mind when using LinkedIn as a Director? Where in the company should you place the responsibility for LinkedIn? In this article, I will guide you, as a leader, through LinkedIn.Read More
The most exciting part about each and every LinkedIn member is related to the journey behind each profile. We are different; we have different skills and goals, different ways of approaching potential or existing customers, or hiring managers. Through this new feature, the LinkedIn cover story, you can record a short video (max. 30 seconds) where you can share your...Read More
Many companies wish to have visible experts, also known as thought leaders, present on LinkedIn. This both benefits the company, the employees’ brand, and contributes to better premises for a strong positioning. But how do you become a visible expert? What does it take, and how do you keep nurturing this position? In this article, we present you with the...Read More
To get more in-depth insight into what headhunters look for when seeking candidates on LinkedIn, we interviewed CEO, Henrik Brabrand, of the executive search company Albright Partners A/S. Here you have his 5 best tips for a good profile on LinkedIn.Read More
Do you have experience with paid advertisement on LinkedIn? If yes, then you probably know that building the target audience is a key step. You might also know that building your target audience can be complicated and challenging. In this article, we present you with a practical guide on how to build the perfect target audience for your LinkedIn ads....Read More
Summer is coming to an end, and you are probably just getting started or going back to work soon. In this regard, you might have missed some of the LinkedIn updates that have been introduced over the last months. In this article, we present you with the newest options and features launched by LinkedIn. Read More
