This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform.Read More

This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:Read More

Do you use LinkedIn as a part of your SoMe strategy? In that case, we have some good news for you. Over the past few months, LinkedIn has been testing a new scheduling feature internally, and soon it will be available to the platform users. Yes, that’s right – soon, you will be able to schedule posts directly in LinkedIn’s...Read More

¿Tienes algún líder de pensamiento presente en tu organización? Los líderes de pensamiento pueden crear visibilidad para tu empresa, destacar la marca y aumentar la captación de clientes. Un líder de opinión o pensamiento es un individuo cuya experiencia en un área determinada es muy respetada y demandada por compañeros de trabajo, clientes, competidores e incluso personas externas. Son personas...Read More

Are you administrating a Company Page on LinkedIn, and do you want to stay on top of the latest updates from LinkedIn? Then read along here. Several LinkedIn Company Pages features have recently been unveiled or are currently rolling out that can help you take your business or organization to the next level. We have created a quick overview of...Read More

Do you ever feel like your LinkedIn feed is drowning in irrelevant content that doesn’t add value and productivity for you? LinkedIn is now introducing new features that will give you a more personalized and relevant experience when you scroll through your feed.Read More

Since the beginning of March, you can create a newsletter on LinkedIn from a Page or as an individual (if you have chosen the Creator Mode). Newsletters can be created and sent from all pages: Showcase-, Product-, or Service Pages. If you create a newsletter from a subpage (e.g., Showcase Pages), the newsletter won’t be linked to the Company Page.Read More

The ‘Products’ tab on LinkedIn is back. LinkedIn has launched a new tab for Company Pages. This will create a specific space for businesses to showcase their products and highlight relevant features on LinkedIn.Read More

Do you have an Employee Advocacy strategy in your organization? If you haven´t yet implemented one, 2022 might be the year to start thinking about it. In this article, we have gathered seven tips on how to succeed with Employee Advocacy and ensure a successful startup for your Employee Advocacy strategy.Read More

You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...Read More