Category

LinkedIn
16
Mar

The value of the LinkedIn SSI score

One of the questions I am often asked from customers is, “What is the true value of the SSI score?”. The answer to that question is not simple but complex, and thus the basis for this article. However, there is no doubt that the SSI score can be an insightful tool to measure your performance on LinkedIn and give an...
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03
Mar

How to challenge LinkedIn’s algorithms

You have probably experienced that your organic posts do not receive as many views and as much engagement as you would wish. This is most likely because of LinkedIn’s algorithms. The algorithms change constantly and can be a jungle to navigate in. Therefore we, in this article, present you with valuable pieces of advice on how to challenge them.
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04
Dec

Top 10 most followed pages on LinkedIn

In this article, we introduce you to the 10 most followed company pages on LinkedIn and try to find the key to their success.
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02
Oct

What is Employee Advocacy?

Is it possible for companies and employees to strengthen each other’s brand on social media? YES, and the answer is Employee Advocacy. This article explains the concept of Employee Advocacy and all the benefits within it.
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30
Sep

What is marketing automation?

This article gives you a better clue about why marketing automation is a good idea to use, how marketing automation creates a return of investment, and why marketing automation is an essential part of your future company strategy.
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08
Aug

Guide to subtitle LinkedIn videos

Video content on LinkedIn is an excellent opportunity to increase your visibility. However, most LinkedIn users watch videos without sound. In that case, it is a good idea to put subtitles on your videos.
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07
May

10 things to post on your Company Page

There are more than 30 million Company Pages on LinkedIn. Suppose you aren’t one of those who take advantage of the potential with a Company Page already. In that case, you are missing out on a unique opportunity to reach your target audience directly. In this article, we provide you with 10 tips on what types of content to share...
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03
Apr

HR is the new marketing

Active employees represent a golden way for the company to create meaningful marketing. In this article, you will learn how your employees and how to work with employee advocacy can be beneficial.
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01
Nov

18 do’s and don’ts on LinkedIn

It’s not always easy to navigate on LinkedIn – this applies to both the “oldies” and “newbies”. Therefore, we provide you with 18 do’s and don’ts, that you can use when strolling around on the professional network, LinkedIn. 1. Personal is “go” If you want to create new valuable connections, it is a good idea to be personal in all...
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03
Jun

Tips to create activity on your Company Page

With more than 570 million users globally, LinkedIn is a popular platform for many companies both in relation to marketing, positioning, sales, recruitment and employer branding. But how do you get through all the noise and create activity on your Company Page? In this article, we give you 10 tips to create more engagement on your Company Page.  We always...
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