LinkedIn has launched a new feature called Accelerate, which is an AI-powered tool able to automate the process of creating your ad campaigns. Here’s an overview of how it works: AI builds your campaign: You provide a link to your product or service and some information about your company on LinkedIn. Accelerate then uses its new AI tech to analyse...Read More
LinkedIn has just rolled out a new feature that allows members to send messages directly to Company Pages. This feature allows LinkedIn members to communicate directly with the page admins. This will facilitate inquiries about different aspects of your business, including products, services or job opportunities listed on the page. Considerations for sending messages for Company Pages To make the...Read More
LinkedIn has launched an AI-powered writing tool to help you create a first draft for your post. The AI-powered writing tool will help you create a teaser for a post by transforming your ideas on a specific topic into a first draft. The more details you provide, the better your draft will be. LinkedIn will ask you to brainstorm in...Read More
LinkedIn has implemented changes to the algorithm recently, impacting the potential visibility of your posts. To boost your reach, it’s crucial to focus on sharing “knowledge and advice.”Read More
This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform.Read More
One of the questions I am often asked from customers is, “What is the true value of the SSI score?”. The answer to that question is not simple but complex, and thus the basis for this article. However, there is no doubt that the SSI score can be an insightful tool to measure your performance on LinkedIn and give an...Read More
This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:Read More
Do you use LinkedIn as a part of your SoMe strategy? In that case, we have some good news for you. Over the past few months, LinkedIn has been testing a new scheduling feature internally, and soon it will be available to the platform users. Yes, that’s right – soon, you will be able to schedule posts directly in LinkedIn’s...Read More
You can position yourself by sharing professional and relevant content on LinkedIn. One method is Social Selling, which is useful for getting new, relevant connections and building trust towards your network. If you are a regular reader of our articles, you probably know that Social Selling is a discipline that we care about. In this article, we review the importance...Read More
