Category

LinkedIn
26
Sep

Enhance your network on LinkedIn at live events

LinkedIn is an ideal tool to create relationships and keep contact with people you meet at conferences, meetings, events etc. In this article, we give you 10 tips for using LinkedIn before, during and after a live event. Before Update your LinkedIn profile Overall, it is essential that you ensure that your LinkedIn profile is updated before an event. Go...
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12
Sep

Conversion Tracking on LinkedIn Sponsored Content

Recently, LinkedIn launched their new function ‘Conversion Tracking’ for Sponsored Content. We dove into the new tool and here we guide you through it with relevant insights and considerations.
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10
May

The Sales Director’s Guide to LinkedIn

More and more Sales Directors are now working with the concept of Social Selling, but it is certainly not always easy to convert the sales organization to work professionally with a new and different approach to sales.
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26
Apr

Stand Out with Visual Content on LinkedIn

Although LinkedIn is not a visual social platform, such as, for example, Instagram and Pinterest, one should not underestimate the power of visual elements associated with the personal profile.
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29
Mar

Quick help: LinkedIn direct links

Most of us know the feeling – we are searching for some specific functions on LinkedIn. We know that they exist, but do not know where to find them. Here we give you a list with the links that lead you directly to many of the important functions.
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15
Feb

How to be found by the headhunter on LinkedIn

Over the past years, LinkedIn has changed from being “just” a platform for online resumes to a platform where we brand ourselves on a personal level. Today, this is where we make ourselves visible to our network, our partners, our customers and perhaps our future workplace(s).
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07
Dec

The value of active colleagues on social media

Everyone is talking about it right now; ‘Employee Advocacy.’ But what is it really? Why should we spend energy on it? And what is the value? You’ll get the answers in this article.
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17
Nov

The 4 important elements of your Company Page

By now, most companies have established a Company Page on LinkedIn – but the platform evolves continuously, and it can be difficult to keep track of where action is most necessary. Therefore, we have summarized the four main elements on your LinkedIn Company Page that you should have a clear vision of, and which you should start optimizing as the first...
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17
Aug

Here’s why your employees should use LinkedIn actively

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.
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05
Aug

Social Selling Index on LinkedIn

Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.
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