Sales Leadership in a Digital World – Webinar

Leaders have an increasingly challenging role in executing a Hybrid B2B Sales Approach

Are you leading the sales transformation in your industry?

Have you lately asked yourself if:

  • you are ahead of your competitors in adapting to the digitalization of the sales process? 
  • you are fully utilizing the network of your entire sales organization effectively?
  • your sales organization fully understand and execute effective online prospecting?

This webinar for leaders on the 7th of January will give you insights and tools to adapt and execute an effective Hybrid B2B Sales Approach within the coming months of 2022.

Most companies underestimate the importance of adapting their commercial approach and underlying sales operating model to the digital evolution. 

Consequently, Leaders are facing challenges like:

  • 90 % of decision-makers now say they never respond to cold outreach.
  • 75 % of B2B buyers now use social media to be more informed on vendors
  • 2/3 of the typical buying process is now done before reaching out to a supplier
  • More than 6 people are now involved in the average B2B buying decision in larger sales
  • 50 % of sales happen after the 5th time sales executives follow up with the prospect
  • Virtual meetings are changing the sales process and challenges your ability to build trust 
  • There is a sign that B2B buyers display comfort in making large purchases online
  • 70 % of B2B decision-makers say they are open to making new purchases virtually


08.30 Sales Leadership challenges in Hybrid B2B Sales by Jacob Petz 

09.00 How to succeed with B2B Social Selling Execution by Nicolai Hæggelin

09.30 Thank you for participating.

Practical information

Place: Virtual

Date & Time : Friday, the 7th of January 2022, from 08.30 -09.30.

Important: The event is for free.

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    Meet the team:

    Nicolai Haeggelin - Founder of Digital Works

    Nicolai Hæggelin has been a pioneer in Social Selling and has trained more than 20.000 professionals on leveraging LinkedIn for success. He is the author of several books on the professional use of LinkedIn and founded Digital Works in 2010.

    Meet Nicolai on

    Jacob Petz - Sales Leadership Expert

    Jacob Petz is a thought leader in Sales Performance and a trusted B2B leadership adviser. Jacob has built a strong commercial track record with +15 years in senior sales leadership roles. In his last corporate position, he was CCO and a member of the executive leadership team in Maersk Training – a division of A. P. Moller – Maersk.

    Meet Jacob on

    Need more information?

    Feel free to contact us if you have any questions.

    +45 7370 8555