Everyone is talking about it right now; ‘Employee Advocacy.’ But what is it really? Why should we spend energy on it? And what is the value? You’ll get the answers in this article.Read More
By now, most companies have established a Company Page on LinkedIn – but the platform evolves continuously, and it can be difficult to keep track of where action is most necessary. Therefore, we have summarized the four main elements on your LinkedIn Company Page that you should have a clear vision of, and which you should start optimizing as the first...Read More
Amplifying the content is, as we say, half the work. Unfortunately, it is rare that one’s content gets shared by itself, and even rarer that it is spread to our desired audience.Read More
We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.Read More
Social selling is happening now – and it’s not without good reason. Research shows that 57 % of those employed at companies that engage with social media achieve more qualified leads.Read More
Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.Read More
Are you publishing long-form posts on LinkedIn by using the function ‘Publish a Posts’? In this case, there is now good news for you – and have you not yet tried out this great function then maybe this new feature will encourage you to do so. Read More
Sending attachments in LinkedIn messages is no more complicated than it is in any other messaging system, but there are some important differences to be aware of. NB: This article is updated the 12th of june 2017. Start the same way you would with an ordinary LinkedIn message (go to “messaging” and choose the “compose a new message” icon). Type...Read More
