Video content on LinkedIn is an excellent opportunity to increase your visibility. However, most LinkedIn users watch videos without sound. In that case, it is a good idea to make subtitles for your videos.
Videos on LinkedIn increases the attention compared to a picture, and the audience is more likely to stop scrolling when they see a video in their newsfeed.
Studies show that companies who make use of video generate:
– 1200% more shares than normal content with a picture or text.
– 90% of the audience claims that videos are essential if they have to choose a product.
In that case, videos are a perfect opportunity for your company to provide relevant information. Nevertheless, if you don’t use subtitles on your videos, you can’t be sure, your audience will capture your message.
Is your message unclear?
Almost 85% of all seen videos on social media are played without sound. It would be a shame if your audience did not see your video due to missing subtitles.
It is an advantage to add subtitles. That makes it easier for your audience to know what your video is concerning. Adding subtitles will result in more relevant views on your company’s videos.
Guide to subtitle on your video
1. Upload a video on YouTube
There are a lot of methods to make subtitles on your videos. One of the most excellent tools is YouTube.
Go to www.youtube.com and choose Your channel and upload your video. At this moment, the program Quicktime does not work with subtitles. This means that you need to create a video in another format, like MPEG4.
Select Video Manager at the top of the website. Afterward, select the video you want to edit. Click Edit and select Subtitles.
Tip: Remember to choose the option Private if you do not want the video public on YouTube.
Select Language and click Set Language
Click on Add New Subtitles – Language – Create New Subtitles.
YouTube automatically analyzes your texts. If YouTube is missing some of the text, click on the plus icon (+) to add extra text.
You can customize your text and rewind the video while you are texting. When you are done editing, save the changes by clicking on the save bottom in the upper right corner.
Click on the selected Language and click Actions. Select Download srt-format.
A text file will appear on your screen – Mark and copy. Insert the text file into the TextEdit (Mac) or notepad (PC).
Select Format and Convert to normal text.
Save the file as: filename.en_GB
Tip: You can use the same method for your subtitles on Facebook or other social media platforms.
2. Upload your video and subtitles to LinkedIn
Open your internet browser; Chrome or Firefox. Any different browser does not support this feature.
Click Video and upload the video to be subtitled and published. Afterward, click on the Pencil.
Click Select file under ‘Video caption file’. Choose the srt-file you have made on YouTube. Remember to press Save.
The last thing you need to do is to catch your audience with a catchy teaser for your video and post it. Your video and the subtitles are now published on LinkedIn. Your audience can see your video without sound and still, receive the message.